Boston Interactive Partners with Wallwork Curry McKenna to Launch Minuteman Health Website

BOSTON - Oct. 22, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is proud to announce the launch of the new Minuteman Health website (www.minutemanhealth.org).  Minuteman Health is a member-governed, non-profit health plan that seeks to remove inefficiencies from today’s health insurance system in order to lower administrative costs, provide better quality care, and lower health care premiums.

Minuteman Health partnered with Boston-based advertising agency, Wallwork Curry McKenna (WCM) to develop a campaign to introduce their insurance plans to Massachusetts residents and ultimately drive enrollment. WCM developed the “Join the Revolution” campaign to achieve this through an attention grabbing set of advertisements that span the outlets of television, radio, and billboards. WCM wanted to make sure audiences would have a valuable resource to continue their engagement after seeing the ads and enlisted the help of Boston Interactive to develop the new Minuteman Health website.

The new website serves as a hub of information for visitors to learn more about Minuteman Health by showcasing key content in a clear, user-centric way. This includes responsive pricing tables and doctor search options that automatically render for optimal viewing across any device. Boston Interactive built the website using a modern content management system to assure that it will be able to grow and flex according to Minuteman Health’s digital needs in the future.

“We’d like to thank Wallwork Curry McKenna inviting us to be part of this project and help launch Minuteman Health to the Massachusetts community” said Boston Interactive Founder and CEO, Chuck Murphy. ‘We are excited to have created the website in conjunction with the ‘Join The Revolution’ campaign and look forward to continuing our partnership with WCM and the Minuteman Health team.”

About Minuteman Health

Minuteman Health is a new member-governed, non-profit health insurance option for Massachusetts residents. The company offers individuals and small businesses lower-cost high-quality care with a unique member-governance structure. Plan members will directly participate by electing the board of directors, becoming board members and providing input for cost management and service delivery. The provider network currently includes 26 hospitals and physician networks in Central and Eastern Massachusetts, and it is growing daily. Minuteman is marketed through its website (www.minutemanhealth.org), brokers, Health Services Administrators (www.HSAinsurance.com), and the Massachusetts Health Connector.  Minuteman is licensed to operate as a Health Maintenance Organization (HMO) in the Commonwealth of Massachusetts.

About Wallwork Curry McKenna - WCM was founded in 1995 with a clear mission: We want our clients marketing programs and successes to be the envy of their competitors, and we want to play an invaluable role in making that happen. WCM is a full service, independently owned marketing & advertising agency offering: marketing consulting & brand strategy, print & broadcast advertising, in-house media planning & buying, direct and on-line marketing and public relations. For more information visit http://www.wcm-partners.com or call 617.266.8200.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10^th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings as well as the 21^st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617-241-7977