Indigo Star Concepts Inc. is an Example of Successful Women in Business

Oct. 3, 2013 - PRLog -- NORTH CHARLESTON, SC -- In recent years, more companies than ever have been established by female entrepreneurs. Indigo Star Concepts Inc. is proud to be an Equal Opportunity Employer, as well as a company that truly cares about women in the workplace. This is not only because the company is run by a woman, but also because of the whole corporate culture. Time and time again, Indigo Star Concepts Inc. proves to be the best solution for a wide range of cosmetics products, and a female presence is an advantage for the company.

Currently, the cosmetics industry is becoming more of a diverse market, attracting young and older men with a range of hair products and skin products. However, the industry is still very much a female industry, and as a result, a female touch in the cosmetics marketing and sales sector is a desirable advantage. A woman currently runs the company but the team is made up of a diverse group of people, and with each client, a team is chosen to represent the brand.

“We believe that diversity is a real strength here at Indigo Star Concepts Inc.,” the firm’s management commented. “We not only hire people of all backgrounds, but we also recognize our differences and use these to help us create the best campaigns possible. For instance, when we are promoting a female oriented product, we tend to ensure that enthusiastic female team members are given the chance to represent that product. Ideally, we want people representing a product that they can enjoy and use themselves. This means that customers can learn from somebody who has actually experienced the product themselves.”

This strategy is incredibly important. The whole purpose of the company is to provide a human element to the marketing and sales industry, and when a representative has not experienced the product they are selling, then there is a sincere lack of honesty. Customers will recognize that somebody who has used the product themselves will know for sure that the product can benefit them, and will in turn, trust that representative. Likewise, if only female representatives were promoting a male grooming product, then there would be less honesty in this personal, direct promotion.

“We are really proud to be a company run by a woman, and a company that embraces diversity. It just goes to show that women are truly powerful forces in business, and we will be doing everything we can to ensure that we continue providing opportunities for women throughout their careers.”

Indigo Star Concepts Inc. Offering Development and Training Opportunities

Indigo Star Concepts Inc. is not just an effective direct sales and marketing company, but also a firm that embraces diversity, training, progression and development. The team members at the company are given regular training and development opportunities as a form of progression for the firm.

Indigo Star Concepts Inc.’s management expounds, “We are only interested in providing innovative and truly high quality services to our clients. We have no interest in offering cold and unimaginative services to our clients, whether from the cosmetics industry or otherwise. In order to achieve our status as a quality provider of direct marketing and sales initiatives, we have had to continue embracing our positive working environment. This is why we are so successful, is why our team members enjoy their work and why our clients keep coming back for our expertise.”

The company regularly invites its team members to attend national conferences, where they are given the opportunity to connect and network with a range of people from the industry, including managers and team members from other offices. These events are a great tool for improving positivity in the workplace and allowing team members to get to know one another. They’re also great for training purposes, as team members regularly return to work with a wealth of new knowledge garnered from colleagues and conference speakers alike.

As a result of this, Indigo Star Concepts Inc. has announced that 2014 will be jam packed full of training, development and learning opportunities. Commenting further, management said, “We really enjoyed the events that we attended throughout 2013. We found that conferences gave our team members extra knowledge that they could use to improve their work back at the office, and all of our team members enjoyed networking with other professionals and team members. It’s a fantastic morale booster, and it has helped us in offering our clients innovative and creative new marketing and sales techniques to help them improve their brands. For these reasons, we are looking forward to attending a number of conferences and other events throughout 2014. We think that 2014 will be yet another fantastic year for us all at Indigo Star Concepts Inc.”

Management also noted that they would like to thank everybody who works in their team for all of their hard work, and to tell them that they look forward to working with their team members in the future. 2014 has plenty in store for Indigo Star Concepts Inc., and if you have an exciting product to sell or you want to start a new growth-oriented career, management encourages you to get in touch.

About Indigo Star Concepts Inc.

Indigo Star Concepts Inc. is no regular marketing and sales company. In fact, this firm offers customized and professional promotional campaigns that are designed to achieve the maximum potential of the clients and brands that they represent. This is done with an enthusiastic and dynamic team of representatives who are experienced with the products they represent, friendly and approachable. These team members are able to use targeted sales techniques to ensure that the right people are given the opportunity to learn about products before they make a purchase.

By allowing clients to learn about products before they buy, Indigo Star Concepts Inc. is giving customers the opportunity to make better purchasing decisions. This guarantees customer satisfaction and shows the consumers that the brand really does care about them. This creates a more human style of sales and advertising, taking away cold and unimaginative forms of marketing and sales used by other companies out there.