From Real To Not-So-Real: Assembly Studios brings the Virtual to Expo Real

SHOREDITCH, U.K. - Oct. 2, 2013 - PRLog -- Assembly Studios has collaborated with Russian investment company O1 Properties to bring its iCube office centre to life in a vivid new way for Expo Real, which will take place in Munich from 7-9 October.



Visitors to the O1 Properties stand will be invited to point an iPad at a plinth featuring an image of the iCube development: this will automatically open a 3D computer generated image of the building on that device. The viewer will then be able to ‘step inside’ the scene and examine the exterior of this 19,000 s/m office development from all angles by simply walking around the plinth, using the iPad as a window.

“We were delighted when O1 Properties approached us to design its stand for Expo Real.” said Assembly Studios’ CEO, Matt Fairman. “After producing the branding and marketing for the launch of its high profile Bolshevik development, they were happy to give us the creative freedom to develop something really fresh for the stand. We combined new technology and CGI to create what we hope will be a really immersive experience for visitors. I think the augmented reality element will enable potential tenants and investors to experience and understand the building instantly, something that is critical in a busy trade show environment. We are being asked more and more by clients to find creative new approaches to digital campaigns and we see augmented reality as a key tool for all sectors.”



Pavel Barbashev of O1 Properties said “The interactive model that Assembly Studios produced for our Bolshevik development was a first for the Russian property industry and we were delighted with the interest it generated at last year’s Expo Real. We were intrigued to see how they might follow this and we are very excited about this year’s augmented reality solution.”

Both the iCube augmented reality and Bolshevik iPad interactive model can be seen at this year’s Expo Real on O1 Properties’ stand, B1.013