An innovative new way to communicate property

SHOREDITCH, U.K. - Sept. 26, 2013 - PRLog -- If you have a large-scale development or early stage masterplan to communicate and are tired of using the same old brochures and plans, then this might be just the solution you are looking for: The A-IM (Assembly Interactive Model) is a neat little Perspex model of your development which slots onto an iPad. An underlying animation then begins, highlighting your way around the development as a voiceover gives you the pertinent information. The touch of a button lights relevant parts of the model from below, as you discuss them with your client.

“A-IM combines everything you need to communicate about your property development in what is effectively, a hand-held marketing suite,” commented Assembly Studios’ Managing Director, Richard Conner. “Clients can now see, hear and touch your project all at the same time, leaving them with a lasting impression of your scheme. At a time when attention spans are at an all-time low, A-IM grabs people's attention and then keeps hold of it.”

The A-IM is the creation of property marketing agency Assembly Studios, who came up with the idea in response to Manchester Airport Group's need to showcase a complex, large-scale development in a new and engaging way. The result caught the public’s eye when chancellor George Osborne was spotted at the launch on both national and regional news playing with the interactive tool.

Matt Fairman, CEO of Assembly Studios said: "We're absolutely thrilled to have had such a great response to this idea which we feel has not only merit as a master plan presentation tool, but also simply communicates complex or extensive floor plan arrangements or map-based presentations.

We were keen to make sure that this wasn't simply slick window dressing - the response we've had in terms of its effectiveness has been great, not only to make a first impression but also as a useful, intelligent communication tool."

The model and presentation are bespoke and content is deployed via the cloud. As buildings are let or information is updated, presentations can be centrally synched, ensuring every instance of the presentation remains consistent and up-to-the-minute accurate.

“I use our A-IM every day to present to potential tenants and other clients.” said Oksana Orlina, Marketing and Leasing Manager of Russian developer Standard Service.

“It’s really useful and visually demonstrates the project well without bringing them on site – helpful when there is demolition and construction work. The underlying animation and the narrated video make a very strong positive impact on everybody. One of the most impressive things, of course, is the 3D model – when you show it with the buildings highlighted, most of our clients ask to photograph it!”

The A-IM is available now. For more information or to request a demo visit www.assembly-im.com