Tata Elxsi conducts design boot camp in a tie-up with NASSCOM’s 10000 startups initiative

BANGALORE, India - Oct. 1, 2013 - PRLog -- Tata Elxsi, India’s leading design company, in partnership with 10000 start-ups, an initiative by NASSCOM, organised a design boot camp on 28th September, 2013 at the Start-up Warehouse in Diamond District. Tata Elxsi contributes to this initiative by supporting selected tech start-ups through its incub@TE program, and extending help to other start-ups through various joint events.

The design boot camp is a carefully designed programme which offers fledgling start-ups the opportunity to learn design thinking - from Insights to innovation- hence equipping them with innovative thinking to grow their business. The programme’s aim, through workshops, was to help the participant start-ups understand the fundamental design principles that lead to high-quality designs requiring low implementation effort. It started off with a session by Nick Talbot, Global Design Head, Tata Elxsi on the “Importance of design with examples from live projects and its' importance to start ups”, followed by sessions on  Introduction to UX/Interface and HMI design by Satish Patil, Chief Designer, User experience. Exclusive design based workshops was also organised for the participants.

Commenting on the importance of design in everyday life Nick Talbot, Global Design Head, Tata Elxsi said, “Tata Elxsi started the Incub@TE program to help start-ups create sustainable businesses. The association with Nasscom’s 10,000 start-up will strengthen the initiative further. Right from Insights to Innovation, this kind of design boot camp has been planned to offer participants the chance to learn design thinking — a human-centered, prototype-driven process for design that can be applied to product, services, and to  the business of design.”

Mr Ashok Madaravally, Senior Manager, NASSCOM said “With Bangalore being placed as one among the top 20 influential start-up ecosystems around the world, there is a need to nurture the start-up community and this can be possible only through a collaborative effort. We are glad that companies like Tata Elxsi are taking the initiative to build a healthy start-up ecosystem.”

About Incub@TE

The Tata Elxsi incub@TE program has been set up to foster entrepreneurial activities in the technology space. It provides a platform for start-ups and prospective entrepreneurs to convert their ideas into commercially viable products or services. The program helps the start-ups take ideas to the market real fast by providing ready-to-use infrastructure, key technical consulting through in-house experts, mentorship, access to service providers, plug-n play office and connections with people and organizations who matter. This enables the start-ups associated with the program get better visibility and an association that brings trust in their target market.

About 10,000 Start-ups

Through 10,000 Start-ups initiative NASSCOM aims to  strengthen the entrepreneurial capabilities of tech start-ups within the country by bringing together the key stakeholders of the start ecosystem including start-up incubators, accelerators, angel investors, venture capitalists and technology corporations.

About Tata Elxsi:

Tata Elxsi is a global design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 100 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centres and offices worldwide. Key servicesinclude embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.