Tata Elxsi partners with DStv in the Digital Transformation of Ad Media Sales
By: Tata Elxsi
The transformation consulting team at Tata Elxsi created a playbook for Digital Transformation of DMS Business operations and further developed and integrated complete Digital Transformation solutions.
"DStv media sales has always been deliberate about driving change within the advertising marketplace. This latest innovation is a way to help us transform. As Africa's most loved storyteller, we are excited about the long-term prospects of the business and the opportunities advertisers can experience from our Ad media platform. Tata Elxsi been a key partner in helping us transform how we engage with advertisers and brands to maximise campaign outcomes and reach their target audiences, all through a transparent and easy digitally enabled platform and process." said Fahmeeda Cassim Surtee, Chief Executive Officer at DStv Media Sales, MultiChoice Group.
"DStv Media Sales focus has been on digitalization as the essential means to ensure our business operates efficiently, saves cost, and consistently delivers superior customer experience. As a strategic transformation and innovation partner, Tata Elxsi continues to conceptualise and implement solutions such as Shoppable TV, Advanced AI Based pricing modelling, and more, to ensure we are constantly innovating and making DStv the advertising platform of choice in the region" said Rani Bisal, Head of Business Optimization at DStv Media Sales, MultiChoice Group.
"We are delighted to collaborate with DStv Media Sales in their digital transformation journey of Ad Platforms, enriching lives and keeping audiences entertained anytime and anywhere through our engineering creativity. We are proud to be a part of this journey and look forward to a long term collaborative partnership."
About Tata Elxsi
Tata Elxsi is a global design and technology Services Company and i is working on various aspects of the Ad-media domain. Our AdTech services ensure profitability with increased inventory fill rates. We offer services that help improve performance across Ad Platforms, Ad Processes, Ad Operation, and Ad Technologies. Please click the link for more information on our AdTech offerings (https://www.tataelxsi.com/
About DStv Media Sales www.dstvmediasales.com
DStv media sales division was established about 20 years ago as part of MultiChoice Group, providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.