Brandnation Weighs In With Nutracheck – The Multi-award Winning Online And Mobile Diet System

Sept. 6, 2013 - PRLog -- BRANDNATION WEIGHS IN WITH NUTRACHECK – THE MULTI-AWARD WINNING ONLINE AND MOBILE DIET SYSTEM

London, 4^th September 2013

Integrated consumer communications specialist, Brandnation, has won the UK PR account for Nutracheck.co.uk, an innovative, fully-featured, multi-award winning online diet system that boasts the UK’s widest food nutrition database (with over 100,000 products) as well as the UK’s top grossing diet app in Apple’s App Store.

The brief from NutraTech Ltd, creators of Nutracheck is to raise the media profile and consumer understanding of the Nutracheck system and its unique benefits with its Eat, Track Lose campaign. The remit also includes maximising their team of experts with the aim to educate consumers about the benefits and effectiveness of a food diary based weight loss approach and how this can be maximised via membership of Nutracheck.

According to Mary Killingworth, Managing Director of Brandnation, “ We are excited to be working with Nutracheck and our Health and Fitness Teams will be looking to raise brand profile, awareness and engagement across the board through a variety of media initiatives Education is key for this campaign, to engage press and consumers alike in order for them to understand and adopt a healthly lifestyle approach with the help of Nutracheck

Rachel Hartley, Business Development Director says, “We are very proud of Nutracheck – it has been developed and perfected over several years and in addition we are committed to an exciting on-going development programme. This will ensure that consumers that are serious about weight loss and weight maintenance have all the digital tools they might need to be successful through us. Food diary based weight loss strategies have been proven to work. They are credible, safe, workable and completely fad-free and we believe Nutracheck provides the best, most accessible support package currently available. Brandnation’s PR teams enthusiasm knowledge and extensive expertise will undoubtedly address our objectives, educate the consumers and drive awareness for the brand".

ENDS

For further information please contact

Rae Young@brandnation.co.uk

mary@brandnation.co.uk

T: (0)207 940 7170

Brandnation PR is a fully integrated PR and communications agency specialising in the Sport, Lifestyle, Fashion and Health & Beauty sectors. It is part of Brandnation, which also includes divisions dedicated to the provision of broad ranging Digital, Design and Productions services for a variety of consumer and B2B brands.

www.brandnation.co.uk.

About Nutracheck

Nutracheck.co.uk (created by NutraTech Ltd) is an innovative, fully featured, multi-award winning online diet system that boasts the UK’s widest food nutrition database (with over 100,000 products) as well as the UK’s top grossing diet app in Apple’s App Store. Nutracheck has been developed and perfected over several years and is based on the tried and trusted food diary approach to weight loss and weight maintenance.

Nutracheck is accessed via subscription based membership which gives full access to a unique and extensive set of digital weight loss ‘tools’ including:  food database containing over 100,000 UK products; barcode scanning apps; an extensive digital recipes, eating guides and members forums. The system is also backed and supported by a team of top nutrition, fitness and medical advisors who are on hand to provide expert insight and guidance.

www.nutracheck.co.uk