Small Business Marketing Ideas - Mobile Marketing

Aug. 18, 2013 - PRLog -- Are you a business looking to learn how to market effectively on mobile devices?
Mobile marketing has several different meanings associated with it. The central meaning of mobile marketing is promoting business through the use of cell phones or mobile devices. This blog post will help you understand the benefits of mobile marketing.

8 Strategies for Marketing on Mobile Devices
Clear strategy and goals
Proper database
Watch your competition
Time your text alerts
Create apps
Implement changes gradually
Have mobile-friendly maps
Test your pages

At the beginning have a clear strategy and goals for what you want to accomplish with your mobile marketing. Know what you want to achieve and develop a blueprint for your mobile marketing campaign.  You can research other successful companies and consult with experts in the industry to help you focus your thoughts and create your goals.

Once you have determined your goals your next step is to construct a proper database. Do not just add random cell phone numbers to your database; you need their permission before adding them to your list.  You can get permission by having them fill out a request form on your website or by emailing them this form, and once you have their consent you can add them to your database.

Watch your competition to see what techniques they are using to market on mobile devices.  Each industry has their own techniques, so you must discover what works best for your customer base.   Once you determine what your competition is doing develop a plan to stand apart from them.

Time when you send your text alerts to your consumers.  You should try to avoid sending alerts early in the morning or late at night.  Research your customers and learn when the optimum time is for most of them to receive text alerts about your business. Even your best customers can get irritated by receiving a text message at ridiculous hours of the day.

Learn how to create apps and offer them free to your clients.   Applications are actually really easy to create and there are dozens of books and internet resources that can help you create one from scratch.  When creating an app it should be specific to your business and offer features that highlight your company and its product or services.   

The most successful mobile marketing companies (http://mogulmindset.myspecialwebsite.com/) implement changes gradually. You should aim to operate this way as well.  Making changes to often can confuse customers and destroy your brand. Develop your brand and make sure people know who you are when the see your site.  If you make changes to your site engage your customers in the process so they can feel a part of the process.

Make sure if you are a brick-n-mortar business that your address works with mobile-friendly maps. It has become common practice for people to use their mobile devices to find directions. Check and make sure the directions from internet searches are clear and are easy to find on mobile devices when mobile searches are conducted. If you need to, include a link that allows the customer to find your location through Google Maps or another service providers website for accurate directions.

When creating your campaign make sure to test your landing pages on a mobile device to see how it looks.  Most platforms today allow you to view how your site will look on a mobile device, don’t underestimate the importance of this step.  Use different mobile devices so you can understand your customer’s experience.  Since many customers will first research your through their mobile device you need to make sure your site shows well in their devices. 

Mobile marketing is a relatively new platform and a great way to market your websites products or services.  The meaning of mobile marketing depends on the user’s sense of the term. There isn’t a best way to market, each industry (http://www.themogulmindset.com/great_opportunity/) is different and requires different strategies. 

The strategies above should help you to better understand how mobile marketing can work for your business. This is a continuation of a blog post I have on Small Business Marketing Ideas.  For additional strategies, ideas and tips return daily for our updated information to help online and offline businesses grow, and you can click on our Build You Business (http://www.themogulmindset.com/privacy-policy/) tab at the top for additional information. 

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