£150 Amazon Voucher Awarded to Crafty Sleuth

DROMORE, U.K. - July 22, 2013 - PRLog -- Following a successful early summer’s trading WeSellJewellery decided to launch a competition to attract more email sign ups and drive people through their website. They quickly launched a simple competition requiring basic registration on their website then released clues based around a gang of thieves trying to steal a specific piece of jewellery off their website.

Entrants had to use the clues to search the website for the jewellery due to be stolen then email their answer to be entered in the prize draw. Over four weeks, a clue was issued every Thursday or Friday with a tight deadline on the Saturday and prizes awarded each week to one of the lucky sleuths. Following on from the final week’s draw was a further prize draw for everyone who entered for a grand prize of a £150 Amazon Voucher.

Mr. Samuel Aruwa from Hampshire was the final winner who took away the voucher.

Competition Hunters

Michael Thompson from WeSellJewellery: “Typically, these competitions attract a lot of ‘competition hunters’ or ‘compers’ who enter prize draws then share the answer on forums and social media sites. Some do it for profit but most as a social grace among other compers. It’s a poor strategy however as it simply increases the number of people entering and therefore reduces your chances of winning. We wanted to ensure our entrants didn’t just sign up with fake accounts to win but actually visited the site, learnt a little about the products and added their email address to our database.”

Results

While email subscriptions increased WeSellJewellery were amazed at the initial response. Over 84% of their website traffic was new visitors and a number of entrants took the time to add their thanks and say how much they enjoyed the competition, regardless of whether they won or not.

Safe to say, WeSellJewellery will be running further competitions in the future.

For more details press can contact Michael Thompson, info@weselljewellery.com

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