Santana Equipment Trading Company's Social Media Program Sets Example for Material Handling Industry

CHICAGO - July 9, 2013 - PRLog -- Santana Equipment Trading Company has recently completed the first year of itsSocial Media Marketing Program. Designed to complement a re-branding strategy started in early 2012, the program helped propel the company to a successful expansion later in the year. Since the launch, the company has found a strong presence on all major social networking platforms, including Facebook, Twitter, Google Plus, and LinkedIn. These programs have not only enhanced Santana Equipment Trading Company’s online presence and corporate image, but they have also played a significant role in recruiting top quality candidates to fill open positions with the company - including the most recent internship opening.

Santana Equipment Trading Company has also used social media to more creatively share company content with customers. In Fall 2012, Santana Equipment Trading Company launched the “Viral Videos Series,” on its YouTube channel. The video series showcases the company’s fun, energetic personality, and provides a unique way to share promotions, make announcements, and advertise equipment. The positive feedback on one of the company’s latest videos, titled “The Greatest Golfer in the World,” has driven the company to work on another hit video, set to release in late July 2013.

Eric Davidson, President and Founder of Santana Equipment Trading Company, notes that “The social networking sites have all played their part in broadcasting our products, services, and even our company culture. They have not only helped build relationships with current customers, but they have also helped bring in new business.” In an industry that is typically slow to adopt technological change, Santana Equipment Trading Company’s fast-found success in social media marketing suggests opportunities for others to follow suit.  

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About Santana Equipment Trading Company
Santana Equipment Trading Company is an industry leader in the material handling equipment market. Santana primarily buys, sells, and trades used forklifts and related equipment - working with Fortune 1000 companies, banking institutions, dealers, and industry giants in the United States, Canada, and Mexico. Santana Equipment Trading Company is a privately held organization headquartered in the Chicago, IL area.