Electroworld makes feedback easy

July 4, 2013 - PRLog -- Four smiley buttons in different colours are helping the international electronics retail chain Elkjøp to get even more satisfied customers. Over 76,000 have already used their fingers to voice their opinion in Electroworld, which is part of Elkjøp concern.

HappyorNot(R), which is now deployed in most Electroworld stores in the country, allows customers to give positive or negative feedback in an easy way.

The unit consists of a small rack with four smiley buttons that clearly indicate to the end-customer which one to press to express how satisfied they were with the service of Electroworld that day.

“We hope that as many of our customers as possible will use a moment to tell us how good the service was that we provided when they were visiting us. That way, we will become even better and make our customers even more satisfied,” says CEO of Elkjøp Norway, Andreas Niss.

Since the launch in early May, over 76,000 customers have already used the HappyOrNot meters to give praise, or criticism, in the Czech part of the Elkjøp Group. Elkjøp has deployed the award-winning HappyOrNot(R) meters and service in their stores in 6 European countries already.

The HappyOrNot service gives Elkjøp possibilities to narrow the surveys to pinpoint where they can improve their efforts. For example, if satisfaction drops on weekdays between 4 p.m. and 6 p.m., they can control the amount of staff during those hours. In addition, they are seeing that good access to discounted items leads to higher satisfaction.

More than 4 out of 5 are satisfied - Ostrava II is currently the leader

The numbers show that in Czech Republic, 86 % of the customers were satisfied with the service on the day they visited the store. The customers in Ostrava II are the ones who are smiling the most, with 93% of the customers here giving a thumbs up.

Nils-Martin Andreassen, Store Manager from Elkjöp store in Sarpsborg, Norway, tells about the store manager viewpoint: “This is what we live and breathe for every day here at Elkjøp. For high customer satisfaction, the store manager must give all the credit to their excellent staff. The feedback makes work even harder to get increasingly satisfied customers.”

For more information, please contact:

Vaida Jasulaityte, Sales Director, HappyOrNot Ltd.
Phone:   +358 50 570 1607
E-mail:   vaida.jasulaiyte@happy-or-not.com