OPTIMO software solutions set to help make another successful Royal Ascot

CHISWICK, U.K. - June 13, 2013 - PRLog -- OPTIMO, the software solution for events, venues and global sponsorship, will be supporting Ascot year round and during Royal Ascot. With over £4.5 million in prizes, and attracting a crowd of over 300,000 including VIP’s, it is one of the most prestigious horse racing events in the world.

More than half of the total number of people visiting Ascot attend during the main event with 200,000 visiting throughout the rest of the year to participate in a wide range of private and corporate functions which include conferences, banqueting, exhibitions, dinner dances, product launches and weddings.

Ascot required a flexible system that could handle all of the complexities, from hospitality, conference and banqueting to event days – for example, the 70 full-time staff members increase to over 6,000 during the 5 days of Royal Ascot. OPTIMO was chosen to support Ascot, from space hire on non-race days to managing 1,500 facilities during the race season, ensuring operations run optimally and smoothly.

OPTIMO provides an integrated platform that includes a complete ticketing and booking system, space, facility and resource management, finance and reporting functions and CRM. With over 10 years experience in the industry, all processes are based on best practices, meaning that clients can be assures that their business is run profitably.

Deen Ossman, Chief Solutions Officer says, “Our partnership with Ascot is the meeting of a cutting-edge solution built on best practices and a real British institution steeped in tradition. Where we unite is in our ability to provide excellent services, and more importantly exceptional experiences to customers and participants.”

Editors Notes
the OPTIMO team has over 10 years’ experience delivering cutting-edge, end-to-end enterprise software solutions for world-class Events, Venues and Global Sponsorship. OPTIMO is built on specialist business applications to optimise budgets, CRM, sales order processing, approval flows, ticket inventory management, restaurant covers, suites, onsite services, F&B, merchandise, transport, accommodation and security - with the sole aim of maximising profits and providing a fantastic customer experience.

To find out more about OPTIMO visit http://www.optimosoftware.co.uk

To find out more about Ascot visit http://www.ascot.co.uk


Company Information
Deen Ossman
Chief Solutions Officer
+44 (0) 20 8875 0111
deen@optimosoftware.co.uk