OPTIMO heads to the Middle East again with the Dubai World Trade Centre

CHISWICK, U.K. - July 3, 2013 - PRLog -- OPTIMO has been chosen to support the Dubai World Trade Centre (DWTC) with the end-to-end CRM, Ticketing and Booking system designed specifically for the Event and Venue industry. The company, which delivers a business optimisation solution to reduce costs, improve processes and increase ROI adds DWTC as the latest in a long line of clients from the Middle East.

The Middle East has been growing year upon year especially in the Business, Event and Leisure industries. Venues such as DWTC’s own Dubai International Convention and Exhibition centre have long hosted world-class events, exhibitions and concerts. Looking to the near future there is an influx of sporting and entertainment events on the cards, not least the current Sports World at Dubai World Trade Centre.

“To provide first-rate events or venues a business needs support from a first-rate software solution. That’s where OPTIMO comes in,” says Deen Ossman, Chief Solutions Officer, “Without a system that can handle the multiple complexities that this industry demands, whilst improving business processes and increasing revenue generation, a business could get lost in the crowd.”

OPTIMO’s clients in the Middle East include two F1 racing circuits and Meydan Racecourse – which hosts the richest horse race in the world – the Dubai World Cup. OPTIMO also caters to amongst others, multipurpose arenas/stadiums, racecourses, dinner cruises, event promoters and hospitality providers.

DWTC is implementing OPTIMO’s user-friendly systems to make sales via box office, corporate call centres and two custom-designed web shops. OPTIMO will also provide the booking functions to ensure maximum utilisation of spaces and assets, and CRM to manage customers.

Deen continues, “DWTC is known as the business epicentre of the Gulf Coast, it really is a leader in the field at what it does. OPTIMO is proud to be a part of its growth and a part of the continuing growth in the wider Middle East region as well.”

For more information on OPTIMO visit http://www.optimosoftware.co.uk

Editors Notes
the OPTIMO team has over 10 years’ experience delivering cutting-edge, end-to-end enterprise software solutions for world-class Events, Venues and Global Sponsorship. OPTIMO is built on specialist business applications to optimise budgets, CRM, sales order processing, approval flows, ticket inventory management, restaurant covers, suites, onsite services, F&B, merchandise, transport, accommodation and security - with the sole aim of maximising profits and providing a fantastic customer experience.

Media Contact (Contact Info)

Carlene Ahangama
Marketing Copywriter
0208 123 8720
carlene@programus.co.uk

Company Information
Deen Ossman
Chief Solutions Officer
+44 (0) 20 8875 0111
deen@optimosoftware.co.uk