News By Tag
News By Place
Hit Recording Artist Fawn in Marketing and Merchandising for Musicians Book by Robert Safir
Hit Singer/Songwriter and Recording Artist Fawn is included in the Music Industry Book ‘Marketing and Merchandising for Musicians’ book by Robert Safir. April 17, 2013
The book addresses the issues and differences in today’s music industry compared to the industry of yesteryears, and gives the reader concrete advice on how to make a living at music through marketing and merchandising. It cover topics such as How To Keep Up With ‘The Change,’ Music Libraries, Latest Trends Towards Digital Music, Music Merchandising, Music Licensing, Developing Merchandise, Marketing Your Music The Traditional Way, Understanding Marketing, Knowing Your Audience, The Record Business and many more.
Fawn said, “I was very excited to be included in this book with other industry professionals, especially since it’s a book that helps people advance their careers.” She continued, “It can be rough out there in this music business, and I think Robert did a great job exploring the industry today and giving people some concrete tools to get their music and themselves out there.”
Robert Safir states, “The old way of ‘making it’ in the music business—get a recording contract, then relax and enjoy the ride while your record label does all the work—is gone forever. Succeeding as a musician today calls for new skills, new attitudes, and a new approach.” He explains, “Today, more than ever, how far you get in the business depends on you. The technology-driven, do-it-yourself ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations.”
In ‘Marketing and Merchandising for Musicians,’ veteran composer, producer, and engineer Robert Safir gives the reader ‘nuts-and-
You can find ‘Marketing and Merchandising for Musicians’ on Amazon.com, Barnes and Noble and all the major outlets.
MEDIA CONTACT FOR RECORDING ARTIST FAWN:
Alex Leon, Director of Marketing & PR
World Wide Vital Marketing & Public Relations Inc.
TELS: (323) 465-3945 or (213) 321-9408
EDITOR’S NOTE: Please post press release or mention event in your magazine, website, radio and television shows and if you would like more information contact Alex Leon via email at worldwidevitalpr@