Social media is replacing mass media. EUM Consultants discuss how it has made their business boom

FORT PARKWAY, U.K. - April 8, 2013 - PRLog -- All day, every day, online, in newspapers, you hear all about social media being the biggest and most effective tool of advertising and networking, But what defines social media? Facebook? Twitter? BBC News? EUM Consultants take a look at the true definition of social media and how EUM Consultants use it as an effective business tool.

One definition of social media is “Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks”, In other words, an online site where some form of communication is used by site users between the site, other users, and the company themselves.  “Just like any large company, EUM Consultants network and advertise via Facebook and other social media sites, it is quick and easy to communicate with the public that take interest in our company and services, rather than through television or newspaper advertising” says Mark McAlear, Managing Director of EUM Consultants.

“Everybody uses Facebook and Twitter these days, from 13 year olds to 93 year olds, so it seems obvious to network using these sites that are so popular, rather than the traditional mass media” says Alex Tsimboykas, sales director of EUM Consultants. Mass media is seen as a more expensive, less effective way to advertise, and with social media being viewed as an effective way to communicate due to the huge amounts of people using them, it seems the way forward for any growing company. “EUM Consultants have communication options on our site as well as Facebook, enabling customers and the public to directly communicate with us, through different forms of social media, without the costly price tag” say Alex Tsimboykas, sales director of EUM Consultants.

“Social media is a large part of networking and communication here at EUM Consultants, it has enabled us to reach out to our customers in a way that we haven’t been able to before, it has played a huge part in our networking and customer service as it is another easy access method of customers to reach us, and also find out more about us as a company” says Mark McAlear, managing Director of EUM Consultants.

It is clear to see that across the United Kingdom, social media is taking a lead in all areas of networking and communication. With the economy ‘s current state, lower costs and higher returns are a plus for any company, so if you haven’t yet, now is the time to get your business involved in social media.