New Trend: Teens Spending Thousands on Senior Portraits for the “Experience”

SPRINGFIELD, Ill. - March 14, 2013 - PRLog -- The Joy of Marketing has partnered with the photography industry’s premier lab, White House Custom Colour, to share with photographers how to build a booming senior portrait business.

The Senior Portrait Business has become increasingly more competitive as the price of digital cameras decreases. With thousands of new photographers charging for their services entering the industry each year, Seniors Ignite Online was designed to help photographers stay up-to-date with the latest trends in reaching a fickle teenage market with ever changing tastes.

This event will feature 13 hours of cutting-edge education delivered by professional photographers from coast to coast, sharing what they are doing to build a profitable senior portrait business.

Some of the topics covered in this free event include: “The Importance of Branded Marketing Campaign”, “Senior Style 2013”, “Effectively Utilizing Social Media in the Senior Market”, and “Show Me the Money: Sales Techniques that Work.”

“The biggest trend we’re seeing is that today’s teens are taking each other’s senior portraits. The  professional photographer needs to offer a senior portrait experience their clients can’t get from their friends – and that requires a lot of fresh new ideas. In this event we’re sharing exactly how to  differentiate your portrait experience from your competitors and make a profit with your photographic art,” said Sarah Petty, founder of Sarah Petty Photography and The Joy of Marketing.

This event is free on March 18, 19, & 20th from 11am CDT to 3pm CDT. For more information go to http://www.joyofphotographingseniors.com/ to view the schedule, speakers, videos, and more or purchase the recordings of the event for $79. Transcripts are also available.

About Sarah Petty & The Joy of Marketing

Sarah Petty is the New York Times Best Selling co-author of Worth Every Penny: Build a Business That Thrills Your Clients and Still Charge What You’re worth, as well as a highly-acclaimed speaker, author, MBA and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah is also the founder of The Joy of Marketing, a company focused on providing marketing education, small business marketing ideas, beautiful design, and inspiration to help others enJOY marketing and build a powerful business.