Mid-Range has been selected by IBM as the winner of the IBM Choice Award for Marketing

MARKHAM, Ontario - March 12, 2013 - PRLog -- Dan Duffy and Zdy Orlinski, co-founders of Mid-Range are honored by the recognition. “We have tried many different marketing tactics over the 25 years we’ve been in business,” remarked Mr. Duffy. “Two years ago we decided to invest heavily in our marketing department. We now have a consistent, multi-pronged, targeted approach including various social media such as Twitter, Facebook and LinkedIn along with radio and television campaigns and traditional avenues such as print, direct mail and industry association trade show involvement.”

The IBM Choice Awards program recognizes outstanding IBM Business Partners for their innovative solutions maximizing client value by addressing real business issues. The IBM Choice Award is based on nominations from IBM’s regional leadership team and awarded by a cross-IBM Executive team from the region.

“The combination of strategy and discipline is synergistic and it has paid off for us in measurable ways including net new business opportunities,” added Mr. Orlinski. “We consider Christine Ball and her marketing team an investment that will keep paying off in the future.”

Congratulations to Mid-Range and in particular everyone on the Mid-Range Marketing team in recognition of this accomplishment.