Review of "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses"

"Gary Shapiro's 'ninja' approach to business success is exactly what the American spirit is all about-impatient, bold, and agile." - Ursula Burns, CEO & Chairman of Xerox
By: Breakthrough Practices, LLC
Feb. 23, 2013 - PRLog -- Gary Shapiro is CEO of the Consumer Electronics Association, an association representing more than 2,000 consumer electronics firms. Gary is a best-selling author, and has a book that has been recently released titled, “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses.”

Ursula Burns, Chairman of Xerox wrote, "Gary Shapiro's 'ninja' approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It's what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world."

Gary writes, "After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja. They are all ninja innovators because they achieve their mission through a set of similar tactics; they all adhere to a code of business ethics; and they are all single-mindedly focused on winning as the only option. They are true business warriors, and here are some of their secrets... "


Gary Shapiro believes in order to do well in tomorrow's environment, businesses and people must become like Ninja warriors.

A Ninja was a incognito agent who was skilled at non-traditional warfare. Ninjas are traced back to the fourteenth century. These people were a intelligent, highly skilled, adaptable, speedy, and innovative warrior. They were well-known for how they were able to overcame incredible complications and challenges to overcome enemies who were much bigger and much better-outfited.

The book offers excellent insight on how to innovate - even when in the middle of difficulties. The most important key to success is innovation. It isn't enough to live off of yesterday. We can't make the same errors that many unsuccessful businesses and innovators have made in the past. It is important to learn from the past, to understand just what has worked well and what has not.


-  Take risks. To play it safe means failure. Taking risks does not mean being careless or random.
-  Constantly prepare for war. It is important to be patient, deliberate, disciplined and ready to meet up with the enemies. It is important to understand the marketplace and competitors and to devise a strategy and plan for succeeding.
-  Study the art of war. Even the most effective strategies cannot fully foresee what the competition will do, how swiftly they will carry it out, and just how successful they'll be.
-  Adhere to the Ninja code.
-  Ninjas break the rules.
-  Innovate or fail.
-  Build an army of Ninjas.
-  Shadow warriors.

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Tags:Innovation, Business Strategy, Strategy, Strategy Execution, Strategy Software
Industry:Technology, Services
Location:United States
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