How to Predict the Future and Win - By Eric Garland

May 17, 2011 - PRLog -- In his book "How to Predict the Future and Win,"  Eric Garland approaches the topic of  future planning from a fresh, practical, fun and sarcastic perspective. He uses and picks on a fictional character - Dr. Hughes Egon - who is known as the world's "premier futurological predictologist." Dr. Egon represents many of the old habits, bureaucratic tendencies, and even believes about planning - that are counterproductive. Below are just a few examples:

- Listen to major media exclusively
- Put internal politics above external data
- Underestimate new competition and fringe players
- Plan based on a single scenario
- Let fake numbers trump real insights
- Focus uniquely on positive information; punish those who are negative

Eric states that, " it is not that the study of the future is somehow incoherent as a managerial discipline. In fact, it has one of the best, most consistent methodologies of any intellectual field."

Eric Garland

"Eric is one of the most impressive thinkers I've met in Washington, and few can match the breadth of his knowledge and understanding of the forces that are shaping our ever-changing economy."  (Scott Anderson, Senior Political Producer, CNN.com, CNN)

"Simply put, Eric Garland is at the leading edge of analysts and consultants helping senior decision-makers specifically understand how the broad cultural, consumer, technological, and environmental trends will directly impact their organizations and their bottom-lines -- and what they can do about it to position themselves for their organization's best future. All business decisions should be future-oriented, and their is nobody who helps provide better foresight and understanding about future direction and how to plan for those eventualities than Eric Garland. He truly represents the best future of futurists." (Max Nelson, Director, Strategic Planning and Market Intelligence, General Dynamics - Advanced Information Systems)

To read more about "How to Predict the Future and Win"  visit http://www.strategy-keys.com/How-to-Predict-the-Future.html

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