Marketing Executive Andrew Hiddleston Explains Why Seeking Perfection Often Ends in Ruin

Feb. 11, 2013 - PRLog -- Toronto, Canada - February 11, 2013

Often times perfection is thought of as the ultimate achievement one can accomplish.

However in the latest video publicized by LeanMeanMarketing.com, CEO Andrew Hiddleston surprised the audience when he labelled "perfection" as a hindrance and often overlooked business

The quest for a perfect business (see http://www.leanmeanmarketing.com/why-looking-for-perfection-is-dangerous) or simply put, the mentality of making demanding things to be flawless can jeopardize the overall stability of the business. Accordingly, it has been termed a "silent killer" that creeps in and instead of making business processes faster, it stagnates and slows things down.

"One of the biggest things we all get caught up sometimes, is trying to make our products, services or websites perfect. We want them to be absolutely perfect in every respect, or maybe a hundred percent. So, we sometimes get caught up in delays that end up as the result of procrastination, paralysis and the job just doesn’t end up getting done. And in fact, sometimes if you wait too long, that opportunity that you were hoping for may end up passing you by." explains Andrew Hiddleston.

Striving for excellence is one ought to follow. There are plenty of factors that affect how and why the brain of the business’s operation strive for perfection. However, there is one commonality among these which is, to thrive above the competition.

Hiddleston shares his "Golden rule", "I like to get it to 80% completion. The product or service has to be good and 80% is more than enough to put it out there and get some initial feedback to see what the market and what your customers have to say about it."

http://www.youtube.com/watch?v=YsiYPSDiskk



"Based on your customers’ feedback, you can then tailor and finalize the product. Just remember that the people visiting your product, buying your product, visiting your website today are not going to be the same people that are visiting and buying your product tomorrow, next month, next year, and into the future."

Hiddleston reminds his audience, "The internet is a massive place and constantly changing place and there will always be new users. The people that see it today are 80% like that beta incomplete product you have. More likely, they are not going to be the same people that visit your website the next year and buy it. So just keep that in mind."

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