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Follow on Google News | K2 Ski Alliance Kicks Off 2013 with Big Plans and Even Better CausesInternational and Regional Forces promotes camaraderie and women’s health for female skiers worldwide
By: Mary Jane Carroll, Verde PR Developed in effort to unite female skiers of all ages around the world, the K2 Ski Alliance promotes camaraderie, events and happenings in the female ski community. Over a decade later, the program is not only the primary product testing and development resource for creating the most innovative women’s skis on the market, but also it is a major supporter of women’s health causes. Because of the K2 Ski Alliance, K2 Sports donates a large sum annually to the Breast Cancer Research Fund (http://www.bcrfcure.org/ The K2 Alliance spreads its compassion throughout the winter season at regional events such as the upcoming Pink Chase Tahoe (http://www.pinkchasetahoe.com/ “Caroline’ For those not located in the Tahoe region, silent auction participation is strongly encouraged by online bidding, now open through noon on Feb. 28. Anyone can support the fundraiser, from anywhere in the world, by placing a bid online on the silent auction tab at: http://www.pinkchasetahoe.com/ To become involved with the K2 Ski Alliance, please follow: https://www.facebook.com/ About K2 Skis: From frontside groomers, big mountain faces, park and urban features, super pipes, backcountry tours to sidecountry powder stashes, K2 Skis’ innovative technology combined with an all-mountain philosophy offers a ski for everyone, no matter the diverse conditions encountered. As the ski industry leader embarks on its sixth decade, K2 reflects upon the fundamental technologies they have evolved through the years that remain in the skis they manufacture today. From applying fiberglass into skis in the beginning years, to adding side cut to performance skis in the ‘90s, and to perfecting the art of rocker variations of today, K2’s all-mountain philosophy continues to make skiing more fun and enjoyable to a broad and complete range of skiers. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com (http://www.k2skis.com/) End
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