By Lisa Mullen, Verde Brand Communications
Kathy McGuire, Executive VP Global Operations of K2 Sports will be awarded the The Outdoor Industries Women’s Coalition (OIWC) 2014 Pioneering Woman Award for the snow-sports industry.
By K2 Sports
K2 Sports joined forces with Protect Our Winters (POW) and the Natural Resources Defense Council (NRDC), a group of high profile leaders and athletes in the outdoor and snowsports industries, for meetings with Washington officials this week to bring...
By K2 Sports
K2 Sports, a leading global manufacturer of outdoor sports gear, introduces three new models to their helmet and goggle line for winter 2013.
By K2 Sports, Lisa Mullen
K2 Sports, celebrating its 50th anniversary this year, introduces a new line of high-end helmets for winter 2013 featuring the new 360º K2dialed Fit System™.
By Mary Jane Carroll, Verde PR
International and Regional Forces promotes camaraderie and women’s health for female skiers worldwide
By Lisa Mullen, Verde PR
K2 Skates & Boa® Closure System Combine Performance and Ease for Fitness Skate Series.
By Verde PR, Keith Cozzens
Leading global manufacturer of outdoor sports gear marks 50th anniversary with capital infusion and return of industry veteran.
By Verde PR, Lisa Mullen
Premier Goggle Collection features Optics by Carl Zeiss Vision
By Verde PR & Consulting
Verde tapped to help bring increased broad market exposure, immersed endemic awareness, to full portfolio of K2 brands.
By Lisa Conover
Van Brinkerhoff to Manage U.S. Sales for all K2 Sports’ Snowshoe and Nordic Brands.
By Verde PR
Connor Folley has joined the K2 Outdoor brand group as the new Marketing Manger for the Atlas snowshoe and Madshus nordic ski brands.