Let Fresh Web Content Be Your Fresh Start

Jan. 2, 2013 - PRLog -- ORANGE, CALIF. (January 2, 2013)—In the latest edition of Corona Valley Magazine, Web content writer Judy Asman, president of Judy Asman Communication, encourages business owners and marketing directors to “Let Fresh Web Content Be Your Fresh Start.” The editorial, which appears in the January 2013 edition of the city of Corona’s Chamber of Commerce monthly publication, notes that New Year’s resolutions, which enhance our professional life are just as important as those that enhance our personal life.

When referring to tasks that have been on our to-do lists for months, silently eating away at us and causing us stress, Asman asks, “Have you thought about how to enhance your well-being by asking for help in your business life? Perhaps you have no idea where to start, what it will cost and how much time is involved.”

She adds, “Now that the Internet has become an important part of how businesses generate revenue, professionals are reminded each day of the importance of fresh Web content. Yet many of these professionals are too busy to make fresh content a reality.”

Asman adds that if this sounds like you, “let 2013 be the year you take action! Commit to offering an online customer experience that matches your brand. Strive to update your Web content and, at the same time, give yourself a fresh start.”

Why is Fresh Web Content Important?

In a video released Dec. 31, 2012, Asman notes why fresh Web content is important for our marketing and business success: “For starters, your Web content can impact search engine rankings,” Asman says, adding that the search engines will visit and index your site more often if you add new content on a frequent basis. “Plus, more content equals more key words—another key factor in search engine optimization.”

Second, site visitors will begin to see businesses as authorities in their industries, thanks to quality Web content that is newsworthy. Customers will trust “you to solve their problems as opposed to going to the competition,” Asman says.

“And third,” Asman adds, “with fresh Web content, you frequently have something to share with your audience on Facebook, Twitter and in your newsletters—helping you to stay top of mind with existing and potential customers.”

To watch the video, visit www.judyasman.com, the video appears on the homepage, or visit https://www.youtube.com/watch?v=BzjfhBUw3Rg.



How Do You Know if You Need New Web Content?

In the Corona Valley Magazine editorial, Asman suggests these three steps to determine if your website needs new content:

1.       “Set aside time to go through your entire website. This could take 30 minutes or several hours. Make the time. It will be worth it.

2.      “Look at your website as your customers would. What will they look for when coming to your site? How easy is it to find that information? Write your thoughts on a legal pad. Be a hard grader.

3.      “Check your links. Are they broken or do they take you to the wrong pages? Is your shopping function easy to use? Are the prices current?”

Asman adds that while this three-step process may lead to you to feel overwhelmed, “you will have a clear picture of what needs to be done.”

She notes that there’s no need to “go it alone!” With Asman’s vast experience in copywriting, digital marketing, Web design and content strategy, “she will make getting fresh relevant content simple and enjoyable. Get results, get a fresh start!”

To read Asman’s editorial “Let Fresh Web Content Be Your Fresh Start,” visit http://www.sopdigitaledition.com/coronavalley/#/22/.

About Judy Asman Communication

Judy Asman Communication is a sole proprietorship specializing in Web development, copywriting and digital marketing services. Founded in May 2005, JAC has helped for- and non-profit organizations generate business by marketing to audiences via the Internet. With a Master’s degree in Journalism and Public Affairs, more than 20 years’ experience in media and marketing, and 8 years’ experience in Web development and copywriting, president and owner Judy Asman has taken company brands to an entirely new level through elegant and user-friendly Web design and well-written copy that inspires action. Based in Southern California, Judy Asman Communication services clients throughout United States. To learn more, visit www.judyasman.com.