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Dec. 29, 2012 - PRLog -- Social Media Marketing – Deciding the right platform

Social Media Marketing is the process of gathering traffic for your business. Deciding the right platform from the wide array of choices available is a tough task. So let’s get started. Your choice of social media depends on a number of factors like:

-          Type of business

-          Scale of business

-          Target audience – Demographics

-          Target audience – Psychographics

-          Product/services offered

Along with these factors, there is also a crucial need to have an insight into your target market or the potential expansion zone. Since social media marketing is a very open interaction platform, reanalyze everything carefully before you go ahead and publish it.

Facebook is generally a very widely accepted platform to post and promote anything from videos, photos, written content, ads, events and launches. However facebook has a very large base and is apt for businesses that usually target a larger market.

Twitter, on the other hand offers a more niche audience. The length of the posts is limited to 140 characters which mean that your content needs to be short, precise, crisp and extremely strong to make an impact.

There are also platforms like reddit and 9gag which indirectly promote and ‘hype’ products/services, usually by creating a humorous or sarcastic reference to the product/service. Instagram, youtube, foursquare and blogs are the other important social media marketing that can be used for sharing and promoting your business through images, videos, location check-ins and articles respectively.

So there, now that you’re equipped with this knowledge, go ahead and figure out the best medium for you to promote your business.

Service?

To put this answer bluntly and make it short and to the point yes you should promote your website with a manual directory submission service. Advertising and promotion of the web pages you have established are some of the key components to being successful with the web site. You can have a fantastic site filled with interesting information and incredibly good deals and if you do not have a good advertising and marketing campaign working for you then you have little to no traffic finding its way to your pages. This can be really frustrating.

The company that know they have the best product and absolutely the best customer service can become frustrated because the other guys that sell the same product at more than twice the cost with less customer service are receiving more of the sales. This has nothing to do with the product or the service and all to do with the advertising and merchandising campaign. Selling things is actually a game that you play.

It does not matter if you have a virtual store or if you have a brick and mortar one located on Main Street you have to advertise the existence of the store and the products that you carry. It really is that simple. You should promote the web site to the store with a manual directory submission service so that more people are made aware of the fact that you are open for business.

A manual directory submission service can look for all of the places that they can get your name and information on the internet and they will submit the information for you. They will make certain the information is placed into the best category that fits the type of web site you have and the type of products that you have to offer to your customers. The things they are going to do for you do not end there, they are just beginning.

Once a link is established the viability of that link has to be verified and periodically checked to re-verify that it does what it is supposed to do. It is supposed to transport people from the page they are on directly to the page that you have with no problems. If there is a problem then the directory has to be made aware and the problem needs to be corrected. The service is going to do that for you so that you do not have to worry about it. You pay for their experience and their maintenance so that you do not need to give another thought to the situation and can spend your time and energy on other things. Visit Linkbuildingstore.com or more details about directory submission stuff.