Grammar Chic, Inc.: Making the Decision to Outsource Content Writing

Dec. 21, 2012 - PRLog -- There is no denying that a business owner wears many hats and, in our increasingly digital age, it is true that a proverbial “ten gallon hat” has been placed atop said business owner’s head in the form of the vitally important function known as content writing.  A recent Business 2 Community article addresses the need for content writing in a business, but goes further to advise as to when it might be necessary to enlist the help of a professional writer or professional writing service in ensuring appropriate follow through with this task.  Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc. a leading writing and editing service based in Charlotte, North Carolina, provided her thoughts on this development in a recent press statement.

As it relates to content writing, commonly defined as the production of business-specific blogs, video scripts, whitepapers, social media writing, and press releases, amongst other written material, there is a theme held by owners and marketing directors of many companies that it would seem virtually impossible to outsource this important business function due to the proprietary industry or business focus needed in this area.  However, at the same time, it is also recognized that, depending on the size of the business or the industry it operates within, the act of content writing can very well be a full-time job that has its own set of deadlines and measurements for accountability.  And while it may be true that a company representative has the ability to handle the creation and organization of the content writing task, does that mean that they necessarily should?

“Many business owners operate under the guise that no one knows their business better than they do, and that very well might be true,” states Clark.  “However, something can be said regarding the notion of outsourcing the content writing function to a professional writing service. At Grammar Chic, for instance, we regularly talk to business owners who know the ins and outs of their business, but can’t commit a succinct written message to paper.  Couple that with the fact that content writing, as a whole, is an incredibly time intensive task to the business owner who already has a full to-do list, and there is a great reason to look to an outside company for help.”  

The article notes that there any many reasons outside of time constraints alone to look to a professional writing service for assistance.  For instance, the fact that professional content writers understand the many rules of grammar that apply to high-quality writing product, as well as the ability to present the most effective and professional message to the company’s target audience.  As content writing is a direct reflection on a business, it is necessary to appeal to readers appropriately, whether the intent is to sell a product, interact with fans or followers on Facebook or Twitter or simply ensure that web content takes into account Internet visitor needs while also appeasing search engine algorithms.

“The nature of the entrepreneurial mindset subscribes to the belief that, no matter the task, there is this internal thought process that says, ‘I got this, I don’t need help.’ While an independent and motivated attitude in business is certainly central to success, sometimes, a business owner needs an extra set of creative hands around, simply to make sure content writing is getting done on time,” opines Clark.

Indeed, a professional writing service experienced in ghostwriting for a variety of industries can bring a certain skill set to the table, along with expanded insight regarding what goes into drafting creative and fresh material for a business.

“At my company, we write regularly for a variety of industries, such as property management, sports clubs, the entertainment industry, senior care facilities, as well as a host of others,” comments Clark.  “And ultimately, any client who contracts us to assist in their content writing function benefits from our ability to relate to many businesses as well as the acumen, terminology and understanding we have developed along the way.  Truly, it is a content writing service that can make all the difference to a company looking to attract a broader and more diverse audience.”

Individuals who are interested in learning more about Grammar Chic, Inc. and the services that it offers, including but not limited to content writing and editing, are invited to visit www.grammarchic.net. Individuals may also call (803) 831-7444 or email info@grammarchic.net to find out more regarding pricing and other details.

ABOUT:

Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, business communications, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit http://www.grammarchic.net.