Venobia - the future in web presence visualisation, from Sitemorse

Dec. 17, 2012 - PRLog -- Venobia enables customers to present web estate data in a variety of graphical formats to present meaningful information in a highly impactful way. In the process, it makes a map that at first sight looks remarkably like the neural pathways of the human brain.

Analysis and reports that are developed using Venobia enable those being presented with information to assimilate and draw conclusions from massive amounts of data at a glance and enable decision making to be effected in a rapid and accurate manner.

A Venobia representation of the web presence of a large pharmaceutical company, for example, has the pathways between the individual websites mapped. The dots all represent individual sites, and the red ones are not working properly, or have problems.

Venobia will be a vital web service with far reaching capabilities, potentially exposing weaknesses that have evolved over time, and looking for risks that could expose the baseline significantly - potentially saving significant amounts for multi-billion pound brands. The focus for the new application will be organisations with 25 or more websites, and 250 or more registered domains.

Venobia can search for and build a detailed list of any other sites or domains that may have been set up and which may have been forgotten - where the organisation's brand may be used incorrectly, out of date offers are being made or where there could be security risks. We typically find between 12 and 18 per cent of domains that should be in use are in fact pointing to old or incorrect sites, or failing completely - and for a large organisation, that can mean a large amount of wasted money.

Business Director David Pitt thinks Venobia will enable organisations to save considerable amounts. "Working with a global key brand in insurance, for example, we estimate the risk of brand dilution from the 'unknown' is estimated at around 1.75%...not a lot, but in money terms, perhaps over £120m" he added.

Venobia will be a very useful application for those looking at the high-level strategic management of web estates, company legal departments, brand and IP protection.Because Venobia allows users to clearly visualise their web presence, it's possible to see what effect adding or removing new websites will have on the web estate as a whole - compare this to the spreadsheet lists many people have of their web inventory, for example.

Venobia will allow web managers to have a holistic and much more precise knowledge of what is really 'out there' in their organisation's web presence, and it's an invaluable tool for being able to demonstrate it visually to key colleagues within an organisation.

Try this small demo (http://www.governisation.com/v/) - press 'Links' when page loads.

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More information

For further Information: Geoff Paddock, Head of Communications on +44 1525 375057, gpaddock@Sitemorse.com