Sitemorse offers a vital INSIGHT into latest EU regulations

LONDON - June 16, 2014 - PRLog -- On the 13th of June the EU Consumer Rights Directive came  into force and 'service' and 'helpline' numbers have to be charged to customers at a 'basic rate'. The new directive will mean that it's now against the law for organisations to only provide numbers like 0844, 0845 and 0870. Instead, numbers such as those beginning 03 and 0800 should be used.

The cost to UK businesses of changing their numbers will be considerable as they will need to update phone numbers published on everything from websites to bills, letterheads and catalogues. The changes may be particularly complex for large organisations with a wide online presence covering websites, mobile and social channels.

The uniquely powerful software engine developed over more than a decade by Sitemorse provides the power for INSIGHT, which can quickly review the entire digital landscape of any organisation, however complex, and find the areas that will need changing under the new guidelines.

As well as websites, mobile and social channels, INSIGHT also includes a review of each and every asset on an organisation’s entire web presence. Numbers contained within PDFs, Word documents and PowerPoint presentations can also be reported.

The example attached report shows four 0845 numbers found on a website that would no longer be compliant with the rules. Organisations with a large web presence may not always have complete certainty about exactly what content they have online – it may be on a variety of different websites maintained by different parts of the organisation or even by outside developers and marketing or PR agencies.

“Typically Sitemorse finds when it talks to major organisations that they are only aware of perhaps half of the actual content they have online” Sitemorse CEO Lawrence Shaw said.

“With our unique engine we understand and continually, comprehensively catalogue every element of every asset, on every page on every one of your digital properties (web, social and mobile) owned by or operated for you.

“Any organisation wishing to have a complimentary INSIGHT into its online content should contact us without delay on 0207 183 5588. Let us review your digital landscape and with INSIGHT from Sitemorse, appropriate decisions can be made.” he added.

More about Sitemorse

Sitemorse has been around for more than a dozen years, and we were the first in the market to supply a service helping clients to have “web confidence” that their online presence was working well and offering a great customer experience.

The online world these days is much more fast-moving, with increasing complexity, competition, and regulation.

Our uniquely clever Sitemorse software engine can make easy work of analysing your digital content, and will point you straight to the things you need to change to make sure you are continually improving.

Whatever industry or public sector niche you are in, our powerful quarterly INDEX reports will show you just where you stand in relation to your peers.

We are so confident that our services can help you that we will give you complimentary access to your organisations reports, so you can see for yourself how your online assets compare with your peers.

More information

For further Information: Geoff Paddock, Head of Communications on +44 207 183 5588gpaddock@Sitemorse.com