ITSMA 2012 Marketing Excellence Awards Honor Top B2B Marketing Programs

BT, Capgemini, Cisco, Dell, Deloitte, DocuSign, IBM, Infosys, Microsoft, Optum, and TCS take top honors in ITSMA’s annual awards program that recognizes innovation in B2B marketing.
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Marketing Excellence Awards
B2b Marketing
Thought Leadership
Sales Enablement
Lead Generation


Lexington - Massachusetts - US

Dec. 4, 2012 - PRLog -- ITSMA, the leading marketing association for technology, communications, and professional services providers, celebrated the winners of its 2012 Marketing Excellence Awards during its 19th Annual Marketing Conference today in Cambridge, MA.

“We had an exceptional field of submissions for our Marketing Excellence Awards this year,” said Dave Munn, president and CEO of ITSMA. “All of the entries showed the innovative work marketers are doing to create and execute new programs that have a measurable impact.”

“What made the winning programs stand out is that they married strategy, execution, and results. Not only were the programs creative, but they were supported by thorough planning and flawless execution. Marketers have really raised their game.”

The 2012 Marketing Excellence Awards focused on six critical areas of B2B marketing:

● Driving Business with Thought Leadership
● Enabling Sales Channels
● Generating and Nurturing Leads
● Marketing with Social and Interactive Media
● Strengthening Client Relationships and Building Loyalty
● Transforming the Marketing Organization.

An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results.

The awards honor outstanding marketing performance at two levels: diamond and gold.

2012 Winners

Driving Business with Thought Leadership
● Diamond Award: Deloitte
● Gold Award: BT

Enabling Sales Channels
● Diamond Award: Cisco
● Gold Award: IBM

Generating and Nurturing Leads
● Diamond Award: Dell
● Gold Award: Cisco
● Gold Award: DocuSign

Marketing with Social and Interactive Media
● Diamond Award: Dell
● Gold Award: Infosys

Strengthening Client Relationships and Building Loyalty
● Diamond Award: IBM
● Gold Award: Microsoft Corporation
● Gold Award: Optum

Transforming the Marketing Organization
● Diamond Award: TCS
● Gold Award: Capgemini

For detailed information about the award winners, visit
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