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Award categories include Account-Based Marketing, Digital Transformation, Marketing Enablement, Sales Collaboration, Strengthening the Brand, and Thought Leadership, as well as special awards for best SMB organizations.

Aspire Systems, Cisco Systems Digital Experience, HCL Technologies, Optum, and Splunk take top honors in ITSMA's annual awards program.

B2B marketing leaders and innovators will be honored on October 13 for standout performance with tech-related services and solutions; winners will share growth and innovation stories at ITSMA's 2021 Marketing Vision Conference on October 19-21.

Four years after the groundbreaking release of A Practitioner's Guide to Account-Based Marketing: Accelerating growth in strategic accounts comes an updated and expanded second edition, published by Kogan Page.