Nov. 27, 2012
-- Direct mail is a method of advertising and marketing that has been in use for as long as businesses have been operating. Though it is a proven method of attracting new customers and keeping existing ones informed, direct mail can be expensive and ineffective for businesses that are not doing it properly. One of the best ways to improve the success of any campaign is to use direct mail tracking technology.
DynamiScan is a top provider of direct mail analytics today. Below are some of the biggest benefits that come from using a service like DynamiScan. One of the most important things that DynamiScan can help businesses do is save them money. For every person who receives a piece of direct mail and does not open it or take action, the business that sent it is losing money. The best way to make sure that the people getting a piece of mail are likely to actually read and use it is to have in-depth direct mail analytics capabilities.
The data for this type of analytical work is collected by tracking a campaign or several campaigns over time with scan codes. When a piece of direct mail is sent, it is equipped with a code that is scanned when the person who received it uses it at a business location. When this scan is done, it is recorded along with the information about the person who used it. Checking this data over time helps businesses to identify what demographics they should be focusing on and which ones they should leave alone. This means that they are spending less money on people who will not respond, and more on those who will.
Such data not only saves a business money, but obviously increases their sales as well.
A service like DynamiScan helps business owners to get this data and access it quickly. All of the information that is collected by DynamiScan is stored on the cloud, meaning it can be accessed anytime by business owners. This information can be displayed in the form of detailed reports showing a wide range of data about their customers.
Because business owners will have such in-depth data about their customers and are saving money at the same time, this will often allow them to get more creative with their direct mail campaigns. They can afford to easily test multiple different messages across various demographics to see which ones are most effective. This is a benefit that many businesses cannot afford to experience, mainly because they lack the data to make it affordable.
DynamiScan is a must have for any business that does direct mail. Direct mail tracking will help them to improve their campaigns, save money and increase sales, all while getting to know their customer base better. By http://www.dynamicard.com/