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New branding effort has CQ fluency taking language services to whole new level of intelligence.
CQ fluency is touting its rebranding as a “natural cultural evolution.” The goal is to increase clients Cultural Intelligence or “CQ”.
By: CQ fluency
Fast becoming an industry term, CQ or Cultural Intelligence is the measurement of how well a company or an individual understands another culture. Misunderstandings due to cultural differences go far beyond language-- delving into the areas of customs, practices, religious ideology, gender recognition, and the list goes on. CQ fluency is leading the way to overcoming these cultural barriers by providing clients the tools, insights and foresight to anticipate and seamlessly acclimate to cultural issues.
For us this was a “natural evolution” of our brand. As a diverse business, we have all grown up around different cultures and understand that communication is more than just language. Often HOW we say something is more important than WHAT we say. – Elisabete Miranda, President
The new brand will highlight the company’s ability to help clients forge a deeper cultural connection in the markets where they do business. With an entire suite of services dedicated to Multicultural Solutions, CQ fluency is taking a holistic approach to translation, transcreation, localization and interpretation. This approach involves detailed assessments of a corporations CQ or Cultural Intelligence. From there, a strategic plan is developed. This includes one or more Multicultural Solutions designed to provide the client with a richer understanding, not just of the language of their global partners, but also the meaning and feeling behind the words they use. The goal of CQ fluency’s CQ process is to bring the global community closer together.
Along with the rebranding, the company is relocating its headquarters to a custom-designed space at
2 University Plaza, Suite 406 in Hackensack, New Jersey.
CQ fluency (formerly Translation Plus) offers culturally relevant language services and Multicultural Solutions, to companies in the US and around the world. Headquartered in Hackensack, New Jersey, the company has been using its expertise for over a decade to recreate stories that come to life. CQ fluency is a Women-Owned, Minority-Owned business.
Media Contact Information
VP of Marketing
Phone: 201-487-8007 x 313
2 University Plaza, Suite 406
Hackensack, NJ, 07601