Rising Healthcare Cost, Medicare Reimbursement Cuts Fuel Demand for Affordable in-Home Care

Nov. 7, 2012 - PRLog -- San Mateo, CA – With 10,000 Baby Boomers turning 65 every day, the need for quality in-home senior care is at an all-time high as rising healthcare costs and Medicare reimbursement cuts force Americans to seek affordable alternatives to assisted living and skilled nursing facilities.

Local Home Helpers & Direct Link owner, Mitch Williams, is lending a hand to meet this critical, growing need by offering a complete continuum of care services and products to help the residents of San Mateo County and surrounding areas maintain their independence in the comfort of home longer than might otherwise be possible.

As part of the nation’s leading senior care franchise specializing in comprehensive home care services for seniors, new mothers and those in need of recuperative and continuing care, Home Helpers & Direct Link of San Mateo County has found a niche in the local community by offering services that are needed in good times, and in bad.

With a background in Business Development & Marketing, Williams, opened a Home Helpers & Direct Link franchise in early 2012 based on the growing senior population throughout San Mateo County and the Bay Area, and the desire to own a rewarding business that helps families enjoy peace of mind and lead happier, healthier lives.

“San Mateo County seniors and families are at the core of our communities,” said Williams “As a business owner, I wanted a concept that could offer local families the same quality of care I’d expect for my own family, as well as a more affordable alternative to assisted living or senior care facilities.”

Home Helpers offers free in-home consultations and works with clients one-on-one to tailor a flexible care plan to meet their specific needs and budgets. Services offered include companionship, personal hygiene, meal preparation, transportation, and medical services, including medication management, vital signs monitoring and care management.

Direct Link’s exclusive line of medical alert systems are monitored 24/7 by a CSAA 5-Diamond Certified Care Center, enabling seniors to live independently at home for as long as safely possible. The Direct Link product suite includes landline and cellular personal emergency response systems (PERS), automated medication dispensers, GPS client-tracking Care Watch and remote vital signs monitoring units. If a Direct Link unit is activated or a reading is abnormal, the device alerts Home Helpers staff, 911 or any pre-established contacts, thereby easing family anxieties and maximizing client independence.

“In a society where family members sometimes live hundreds of miles from each other, Home Helpers & Direct Link can step in to fill the role of a good neighbor,” Williams said. “Because our clients decide how often they need us and what services we can provide for them, it allows Home Helpers & Direct Link to offer affordable and convenient choices based on client specific requirements.”

For more information about Home Helpers services & Direct Link products, visit www.HomeHelpers.CC and www.DirectLink911.com.

ABOUT HOME HELPERS

Founded in 1997, Cincinnati-based Home Helpers is one of the nation’s leading senior care franchises specializing in comprehensive home healthcare and companionship for seniors, new mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 600 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and “Best of the Best” by Entrepreneur magazine for the fifth straight year and continues to lead the way in the senior care industry.

Home Helpers is affiliated with Direct Link® Help At The Touch Of A Button, a provider of medical alert units, including a 24-hour personal emergency response system, an automated medication dispenser and vital signs monitoring units that enable seniors to feel safer and live independently at home for longer than might otherwise be possible.  

Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company’s Web site at www.HomeHelpers.CC.