News By Tag
News By Location
Tom Marx and Rick Hermann Will Co-Host Marketing Collaboration at Café SEMA During 2012 SEMA Show
Two marketing experts share ideas on how to have successful Joint Promotions: Collaborations Between Manufacturers and Retailers or Distributors.
Café SEMA is an informal conversation between industry experts, SEMA exhibitors and attendees, and is limited to the first 100 participants. The session is one of nine that will be held during Café SEMA. The marketing session will focus on joint promotions between manufacturers and retailers/distributors and how these collaborations are best accomplished.
"The goal for this session is to help stimulate discussion and provide attendees with new ideas or tools," explained Marx. "We hope participants walk away with an idea of the next steps to take if they want to implement a joint promotion with a business partner."
Marx's knowledge of business-to-
Café SEMA is $10 for SEMA members and only $20 for non-members. For further information, contact SEMA's Bryan Harrison at 909-978-6691.