New Data Shows How Foodservice Advertisers Compete In Print And Digital Advertising

Oct. 16, 2012 - PRLog -- Foodservice advertisers are increasingly using online media to deliver their message to the foodservice industry.  A new report form Patterson Advertising Reports shows advertisers competing in the Condiments, Spices, and Flavorings product category, one of the most competitive, showed up in all three media in the first half of 2012.  

In the first half of 2012 there were 147 print ads, 169 E-Newsletter Ads, and over 145 ads on 53 foodservice websites in the Condiments, Spices, and Flavorings product category.  

Advertisers like Heinz USA, Halliburton International, and McCormick & Co, were the top three advertisers in digital media. While top print advertisers in the category included McIlhenny, Red Gold, and TW Garner Food Company.  

Kraft Foods, typically a major competitor in this product category, did not show up at all during this period in magazine advertising. Kraft did have solid showing in some of the foodservice E-Newsletters with 30 ads.  

The details of the media used by each advertiser are included in the report. The top E-Newsletters were ProChef SmartBrief, FoodServiceDirector Update and QSR Am Jolt.  

Websites that showed up on top were Flavor-Online.com, FoodserviceDirector.com, and NRN.com. QSRmagazine.com, Monkeydish.com, and EBMPubs.com/GFS did well in this product category also.  

The top magazines for this category included Nation’s Restaurant News, QSR, Restaurant Hospitality, Restaurant Business, and Foodservice Director.  

The report also includes competitive Share Of Voice statistics that show the share of voice for each category, category sub group, each advertiser, and the media.  

“We've been tracking online ads for 2 years and of course the magazine advertising for about 30 years” Says Kari Mitchell, President of Patterson Advertising Reports, Inc. “We help advertisers advertise more effectively with the competitive data they get from us. We've added the online media to our tracking reports because our customers have asked for it. The report reveals the reason,there is a significant amount of media and advertising activity online and we're capturing everything we can to help our clients see there competitors advertising activity”.

The information included in the new 3 Media Competitive Advertising Report answers the question of how advertisers are using the new media in their marketing strategies. A free copy of the report is available via the Patterson Advertising Report Blog, http://PattersonReport.Biz.  

Kari Mitchell is President of Patterson Advertising Report's, Inc. Patterson Advertising Reports has helped hundreds of magazine publishers, advertisers and their advertising agencies to see the competitive advertising landscape in their industries. Patterson does this by accurately tracking advertising activity and putting the data into useful formats to help them do their jobs more effectively.