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Follow on Google News |  New Market Study Published: The Business Case for Mobile BankingNew Financial Services market report from Timetric: "The Business Case for Mobile Banking"
By: Fast Market Research, Inc. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ Key Highlights * Mobile banking is replacing branch approach banking. * Mobile payments are replacing paper-based payments. * Advertising on mobiles is replacing traditional electronic marketing. * Use of mobiles has grown faster than broadband connections. Scope * This report will allow you: * To understand the future potential of mobile banking * To understand its usage both in well developed countries and developing countries * Gain insight into the key technology developments for electronic payments via mobile * To analyze the mobile advertising market Reasons to Purchase * Provides detailed analysis of mobile banking services globally * Special emphasis on the opportunities available in emerging markets * The report also focuses on various mobile payment technologies emerging in the global market * Provides in-depth analysis of the challenges faced by the mobile banking system Companies Mentioned in this Report: Fundamo, Visa, Inc., Wells Fargo, PayPal, Visa Europe, Deutsche Bank, CitiBank, Mastercard Partial Table of Contents: 1 Executive Summary 2 Introduction 2.1 Mobile Banking Defined 2.2 The Development of Mobile Banking 2.3 The Relationship between Banks and Mobile Carriers 2.4 Summary 3 The Business Case: Mobile Industry Growth Shaping New Scenarios for Mobile Banking 3.1 The New Frontier for Mobile Banking Services 3.2 The Global Penetration of Mobile Phone Subscriptions Doubled since 2000 3.3 Mobile Network Operations: The Latest Passenger on the Mobile Financial Services Express 3.4 Mobile Evolution to Amplify Internet Penetration: 3.5 Mobile Handset Manufacturers: 3.6 Handset Producers and Banks: The Nokia Money Case 3.7 Mobile Operative Systems and Mobile Payments: The Google Checkout Case 3.8 Mobile Growth and the Technological Revolution: Opportunities for Mobile Banking and Payments 3.8.1 Developed economies 3.8.2 Emerging economies 3.9 Anytime and Anywhere: The Convenience of Mobile Financial Services for Consumers 3.1 What are the Key Features of Mobile Financial Services? 3.10.1 Ubiquity 3.10.2 Immediacy 3.10.3 Localization 3.10.4 Instant connectivity 3.10.5 Pro-active functionality 3.10.6 High security 3.11 What are the Advantages of Mobile Financial Services? 3.11.1 Context-specific services 3.11.2 Spontaneous decisions 3.12 Summary 4 Generating Revenue Through Value-Added Services 4.1 Leveraging the Unique Characteristics of the Mobile Channel 4.2 Mobile Banking Products 4.2.1 Basic transactions 4.2.2 SMS alerts 4.2.3 Mobile brokerage 4.2.4 Transaction authentications 4.2.5 Mobile remote cheque deposit 4.2.6 Mobile payments 4.2.7 Non-contactless mobile POS payments 4.2.8 Mobile content payments 4.2.9 Remittances 4.2.10 Instant SMS loans 4.2.11 Personal Financial Management 4.3 Summary 5 Enhancing Other Delivery Channels 5.1 Online Channel 5.2 ATM Channel 5.3 Call Centre and IVR Channel 5.4 Branch Channel 5.5 Cards 5.6 Summary 6 Marketing via the Mobile Channel 6.1 Advantages of Mobile Marketing 6.2 The Mobile Marketing Industry 6.3 Consumer Reaction to Mobile Marketing 6.4 The Role of Customer Permission 6.5 Regulatory Considerations 6.6 OCBC Bank Singapore - Integrating CRM into the Mobile Channel 6.7 Seven Mobile Marketing Campaigns 6.7.1 Citi - Interactive mobile advertisements in USA Today 6.7.2 HSBC UK - Bluetooth messages sent to people passing its branches 6.7.3 HSBC US - Text interactions in street performances 6.7.4 Barclays - SMS game for youth accounts 6.7.5 BBVA - Offering mobile downloads in CSR campaign 6.7.6 Banesto Bank - Mobile interactivity with in-branch digital signage 6.7.7 JP Morgan Chase - Text-to-win US Open tickets 6.8 Mobile Delivery of Merchant Coupons and Offers 6.8.1 Alternative payments providers combining marketing with payments 6.8.2 Banks linking promotions with mobile payments 6.8.3 Tyfone and Bank of Oswego - An early trial 6.8.4 Visa and Chase Bank mobile coupons 6.8.5 Firethorn Holdings 6.8.6 ClairMail's Free Money 6.9 Should Banks be Delivering Merchant Coupons and Offers? 6.1 Summary 7 Banking the Unbanked 7.1 The Unbanked Market 7.2 Mobile as a Distribution Channel 7.3 Mobile as a Gateway Product 7.4 Summary 8 Choosing a Technology Platform 8.1 Voice-Based Platforms 8.1.1 Call centre / interactive voice response 8.1.2 First Direct Video Banking 8.2 Message-based Platforms 8.2.1 SMS 8.2.2 USSD 8.2.3 MMS 8.2.4 Mobile email 8.2.5 Instant messaging 8.3 Browser-based Platforms 8.3.1 Yodlee 8.3.2 Accessing regular online banking on the mobile phone 8.4 Application- 8.4.1 WAP versus app 8.4.2 Back-end integration 8.4.3 Customer support functionality 8.5 Summary 9 Security Considerations 9.1 User Authentication 9.1.1 Finding the balance between security and usability 9.1.2 Challenge questions 9.1.3 Two-factor authentication 9.1.4 Voice authentication 9.2 Encryption 9.3 Security of Device 9.4 MoPho Phishing 9.5 Viruses 9.6 Summary 10 Usability Considerations Full Table of Contents is available at: -- http://www.fastmr.com/ About Timetric Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. End
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