New Market Study Published: The Business Case for Mobile Banking

New Financial Services market report from Timetric: "The Business Case for Mobile Banking"
By: Fast Market Research, Inc.
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Oct. 7, 2012 - PRLog -- The number of mobile phones in use around the world in 2011 reached six billion while the number of mobile banking users worldwide reached 300 million with adoption of the service in developed countries growing significantly. Mobile networks now cover between 85-90% of the world's population. Modern data and telecommunication services appeal to younger generations, meaning that they have a good perception of institutions that offer mobile financial services. Banks and mobile carriers are moving towards more sophisticated techniques of marketing as a result of security and user-friendly concerns. In order to enhance their marketing, banks and mobile carriers are using IT technology for ensuring security and user friendliness. Mobile banking is not only used for basic transactions of online banking, such as checking balances, viewing recent transactions, paying bills and transferring funds but also for marketing of the various products and services offered by banks.

Full Report Details at

Key Highlights

* Mobile banking is replacing branch approach banking.
* Mobile payments are replacing paper-based payments.
* Advertising on mobiles is replacing traditional electronic marketing.
* Use of mobiles has grown faster than broadband connections.


* This report will allow you:
* To understand the future potential of mobile banking
* To understand its usage both in well developed countries and developing countries
* Gain insight into the key technology developments for electronic payments via mobile
* To analyze the mobile advertising market

Reasons to Purchase

* Provides detailed analysis of mobile banking services globally
* Special emphasis on the opportunities available in emerging markets
* The report also focuses on various mobile payment technologies emerging in the global market
* Provides in-depth analysis of the challenges faced by the mobile banking system

Companies Mentioned in this Report: Fundamo, Visa, Inc., Wells Fargo, PayPal, Visa Europe, Deutsche Bank, CitiBank, Mastercard

Partial Table of Contents:

1 Executive Summary
2 Introduction
2.1 Mobile Banking Defined
2.2 The Development of Mobile Banking
2.3 The Relationship between Banks and Mobile Carriers
2.4 Summary
3 The Business Case: Mobile Industry Growth Shaping New Scenarios for Mobile Banking
3.1 The New Frontier for Mobile Banking Services
3.2 The Global Penetration of Mobile Phone Subscriptions Doubled since 2000
3.3 Mobile Network Operations: The Latest Passenger on the Mobile Financial Services Express
3.4 Mobile Evolution to Amplify Internet Penetration: 3G Networks in 159 Countries
3.5 Mobile Handset Manufacturers: What is their Role in Mobile Financial Services?
3.6 Handset Producers and Banks: The Nokia Money Case
3.7 Mobile Operative Systems and Mobile Payments: The Google Checkout Case
3.8 Mobile Growth and the Technological Revolution: Opportunities for Mobile Banking and Payments
3.8.1 Developed economies
3.8.2 Emerging economies
3.9 Anytime and Anywhere: The Convenience of Mobile Financial Services for Consumers
3.1 What are the Key Features of Mobile Financial Services?
3.10.1 Ubiquity
3.10.2 Immediacy
3.10.3 Localization
3.10.4 Instant connectivity
3.10.5 Pro-active functionality
3.10.6 High security
3.11 What are the Advantages of Mobile Financial Services?
3.11.1 Context-specific services
3.11.2 Spontaneous decisions
3.12 Summary
4 Generating Revenue Through Value-Added Services
4.1 Leveraging the Unique Characteristics of the Mobile Channel
4.2 Mobile Banking Products
4.2.1 Basic transactions
4.2.2 SMS alerts
4.2.3 Mobile brokerage
4.2.4 Transaction authentications
4.2.5 Mobile remote cheque deposit
4.2.6 Mobile payments
4.2.7 Non-contactless mobile POS payments
4.2.8 Mobile content payments
4.2.9 Remittances
4.2.10 Instant SMS loans
4.2.11 Personal Financial Management
4.3 Summary
5 Enhancing Other Delivery Channels
5.1 Online Channel
5.2 ATM Channel
5.3 Call Centre and IVR Channel
5.4 Branch Channel
5.5 Cards
5.6 Summary
6 Marketing via the Mobile Channel
6.1 Advantages of Mobile Marketing
6.2 The Mobile Marketing Industry
6.3 Consumer Reaction to Mobile Marketing
6.4 The Role of Customer Permission
6.5 Regulatory Considerations
6.6 OCBC Bank Singapore - Integrating CRM into the Mobile Channel
6.7 Seven Mobile Marketing Campaigns
6.7.1 Citi - Interactive mobile advertisements in USA Today
6.7.2 HSBC UK - Bluetooth messages sent to people passing its branches
6.7.3 HSBC US - Text interactions in street performances
6.7.4 Barclays - SMS game for youth accounts
6.7.5 BBVA - Offering mobile downloads in CSR campaign
6.7.6 Banesto Bank - Mobile interactivity with in-branch digital signage
6.7.7 JP Morgan Chase - Text-to-win US Open tickets
6.8 Mobile Delivery of Merchant Coupons and Offers
6.8.1 Alternative payments providers combining marketing with payments
6.8.2 Banks linking promotions with mobile payments
6.8.3 Tyfone and Bank of Oswego - An early trial
6.8.4 Visa and Chase Bank mobile coupons
6.8.5 Firethorn Holdings
6.8.6 ClairMail's Free Money
6.9 Should Banks be Delivering Merchant Coupons and Offers?
6.1 Summary
7 Banking the Unbanked
7.1 The Unbanked Market
7.2 Mobile as a Distribution Channel
7.3 Mobile as a Gateway Product
7.4 Summary
8 Choosing a Technology Platform
8.1 Voice-Based Platforms
8.1.1 Call centre / interactive voice response
8.1.2 First Direct Video Banking
8.2 Message-based Platforms
8.2.1 SMS
8.2.2 USSD
8.2.3 MMS
8.2.4 Mobile email
8.2.5 Instant messaging
8.3 Browser-based Platforms
8.3.1 Yodlee
8.3.2 Accessing regular online banking on the mobile phone
8.4 Application-based Platforms
8.4.1 WAP versus app
8.4.2 Back-end integration
8.4.3 Customer support functionality
8.5 Summary
9 Security Considerations
9.1 User Authentication
9.1.1 Finding the balance between security and usability
9.1.2 Challenge questions
9.1.3 Two-factor authentication
9.1.4 Voice authentication
9.2 Encryption
9.3 Security of Device
9.4 MoPho Phishing
9.5 Viruses
9.6 Summary
10 Usability Considerations

Full Table of Contents is available at:

About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries.  They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary.
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