1O1O to Make “Yes!” Happen with Match Racing Series at the Royal Hong Kong Yacht Club

1O1O, Hong Kong’s premium mobile communications brand, has been named the title sponsor of the Match Racing Series at the Royal Hong Kong Yacht Club (RHKYC) for the 2012-2013 and 2013-2014 seasons.
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Sept. 27, 2012 - PRLog -- This two-year agreement combines this award-winning network and mobile industry benchmark with one of Asia’s premier yacht clubs and a fast growing global sailing discipline.

Unlike more traditional ‘fleet racing’ sailing events, match racing involves two boats in a highly tactical head-to-head competition, with this year’s 1O1O Match Racing series staged in full view of the public in Hong Kong’s Victoria Harbour. The 1O1O Match Racing Series will also include the National Match Racing Championship and an International Match Racing Regatta, organised annually in May by RHKYC. Recently, the 2012 International Match Racing Regatta featured eight teams, with Sweden, led by skipper Peter Backe, emerging victorious after two days of fiercely competitive match racing.

1O1O will engage the competitors and its customers with regular updates and features from the 1O1O Match Racing Series and will undoubtedly Make “YES!” Happen on land and sea with the Royal Hong Kong Yacht Club.  

“Match Racing continues to grow in interest and participation at the Royal Hong Kong Yacht Club and 1O1O is an exciting new partner for this Series” says RHKYC General Manager, Mark Bovaird. “1O1O has a strong commitment to service excellence and innovation; two traits that align perfectly with the Club and which will no doubt contribute to the further growth and success of sailing, and in particular its exciting Match Racing format, in Hong Kong’s iconic Victoria Harbour.”

”1O1O is thrilled to be title sponsor of the 1O1O Match Racing Series,” said Mark Liversidge, Chief Marketing Officer and spokesperson for 1O1O.

“Joining our existing challenges – 1O1O Million Challenge and 1O1O Golf Challenge -  the Match Racing series sees one skipper challenge another to a head to head battle, until one emerges triumphant. The challenge of taking on opponents to make your way up the ladder until you’re number one reflects our philosophy to empower people to strive to achieve their dreams and be the best they can be. We are glad to be able to share this spirit and excitement with our customers over the course of the series.”

About 1O1O
Launched in 1993, 1O1O is the premium brand of CSL Limited, the leading mobile operator in Hong Kong. Known for its award-winning customer services, 1O1O also draws on CSL’s network superiority to provide Hong Kong’s professionals and discerning individuals with a premium mobile lifestyle service. In 2010, CSL became the first operator in the world to launch a 4G LTE D-C* mobile broadband network, and now exclusively offers world-class capacity and speed to 1O1O customers, complementing the premium value-added services that set the brand apart.
For more information, please call 1O1O at 2988 1010.

About Royal Hong Kong Yacht Club
Royal Hong Kong Yacht Club (RHKYC) is one of the oldest sports clubs in Hong Kong and is proud of its rich, colourful history, which stretches back over 160 years of social and competitive sailing and rowing.  RHKYC organises a full calendar of local and international racing for both keel boats and dinghies, ranging from round-the-cans to Category 1 offshore races.  The Club also provides sailing courses for members and non-members at various levels to nurture the development of sailing.  For more information on the Royal Hong Kong Yacht Club please visit www.rhkyc.org.hk.
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Tags:RHKYC, Sponsorship, Match Racing
Location:Hong Kong
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