Soffront Increases Customer Acquisition by 50% in 2012

Sept. 5, 2012 - PRLog -- Soffront Software Inc., www.soffront.com, the mid-market CRM software leader, today announced a 50% increase in customer acquisition in 2012 compared to the same period last year.

The most recent release of Soffront’s integrated CRM suite, 9.2, increased the adoption rate to 100% among the customers surveyed. Highest adoption rate, increased customer referrals and increased value proposition, drove the 50% upsurge in customer acquisition in the first three quarters of 2012.

“Soffront's speed and ease of implementation, combined with their integrated suite of products and highly competitive pricing led us to choose them over other CRM systems.” said Debby Webster, owner at Triskel Consulting, a new Soffront customer.

Another new customer, Paul Douglas, National Manager at Analytic Stress Relieving, Inc. said “We were looking for a long-term relationship with a company that could help us better organize our work, improve performance, cut down on duplicity, and in general be a part of a growing family. Initially we will be using the CRM for basic sales functions, but Soffront has numerous aspects that I look forward to phasing in over the next 2-3 years”.

“Soffront CRM is well-known for its ease of customization, and ease of use. We are committed to providing users with an exceptional experience and value,” said Manu Das, Founder and President of Soffront Software. “This commitment has helped us to increase the adoption rate and customer base year after year without a large marketing budget”.

About Soffront Software, Inc.
For over nineteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, or visit http://www.soffront.com.

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