The Advantages of Email Marketing Vs. Direct Mail

One of the best things about email marketing is specificity. Many may not know this but, it is possible to create email lists that target just the audience you want to reach.
By: Bulk Email Software Superstore
Aug. 24, 2012 - PRLog -- One of the best things about email marketing is specificity. Many may not know this but, it is possible to create email lists that target just the audience you want to reach. This means that you can contact those potential business leads that you know are out there but may not have known how to get their contact information. ) allows you to create the email lists that you need to help your business thrive—instead of the list that someone else thinks you need. There are several specifiers that you can utilize to craft a list that will be encouraging to your business success. For example, you can create lists by geographic region and hobby. Let's say you want a list of prospective clients in your area who are into crafts - you can get just that information with the click of a button.

There are several reasons why you would want to use email marketing as opposed to direct mail marketing. If you examine the numbers, you'll find out the tally shows that email marketing is fair superior. You can save money with email list marketing( ) and therefore make your marketing dollar to go further. The truth of the matter is that, email marketing just costs less than direct mail marketing. Also, there is sadly a high chance that the direct mail marketing information your company receives will be outdated. What this means is that not only are you spending more money to implement your campaign, the likelihood that you are sending costly materials to inaccurate addresses is also increased. Obviously this will result in a double loss, time and again, and its an expense that you likely do not want to incur.

In addition to the lower cost factor, email is also a much more flexible option for marketing. Email is malleable and adaptable, meaning you can alter your message more easily and quickly to adapt to trends and changes in your industry. You can build your own targeted email list to make sure you get your point across to the right people. With direct mail, much more time elapses between brainstorming the marketing idea and actually being able to implement it. Between creating the ad campaign, getting it to the printer, getting it back from the printer, addressing all those envelopes, paying the postage, and delivering it to the post office, you could have sent countless emails, and for a good deal less money. Also, email allows your prospective buyers to take immediate action by including links in your email campaign. From your email, your clients can click right onto your homepage and make a purchase. Direct mail does not afford you that - rather, the customer has to go figure out how to reach you from paper to PC or from paper to store. Bottom line, you want the best for your company, and email lists are an advantageous addition to your ability to achieve higher sales and higher revenue. So make sure to get the email lists that your business needs to thrive.

About Email Marketing Solutions

Email Marketing Solutions has been helping businesses increase their website traffic and exposure since 1997. They work with the most effective marketing methods and techniques available. Every day they leverage their experience to produce highly effective and precise direct email marketing software and services that work.

Contact Information:
Bulk Email Software Superstore
1800 Northwest 15th Avenue Suite 100
Pompano Beach, FL 33069
9:30am-6:30pm (EST), Monday - Friday
Phone: 954-975-2575
Email:*** Email Verified
Tags:Bulk Email Software Superstore, Email Marketing Lists, Bulk Email Lists
Location:Hamden - Connecticut - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Most Viewed
Daily News

Like PRLog?
Click to Share