Global Product Management Talk On Innovation: The Result Of The Intersection Of Invention And Value

Jose Briones, Ph.D. Discusses The Distinctions Of Incremental, Radical Or Disruptive Definitions of Innovation
Jose A Briones, PhD
Jose A Briones, PhD
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* Innovation
* Invention
* Co-creation
* Value
* Product Management

* Technology
* Business

* Albany - California - US

July 19, 2012 - PRLog -- San Francisco, CA, USA - One of the biggest problems that a product manager encounters when starting an innovation program is to reach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactly what the goal is - the team is unlikely to achieve it. The traditional definition of innovation has been simply “a new method, idea or product”. Jose Briones, Ph.D. will prove that this definition of innovation is obsolete, and that being new is not enough for something to be called innovative. He proposes a definition of innovation as the intersection of invention and value. He will discuss how the magnitude of incremental value that the invention brings to the user or market subsequently defines the innovation further as incremental, radical or disruptive. Note that this definition applies not just to products but to services, business models or business processes. The implications of this definition are that different types of innovations must be managed differently within the development process.

Jose Briones, Ph.D. will speak at the weekly Global Product Management Talk on Monday, July 23, 2012 at the simultaneous times of 3:00 PM Pacific Time, 5 PM CST Chicago, and 6 PM ET Boston.  Participants are welcome to listen live at, call in to talk on the show (323) 927-2957 or Tweet using the hashtag #ProdMgmtTalk.

Jose says, "The Global Product Management Talk is an innovative attempt to enable real time participation simultaneously on open platforms using Twitter, Skype and BlogTalkRadio. I look forward to discussing how companies define innovation and what systems are currently in place to support and manage development of innovation throughout the entire process during #ProdMgmtTalk."

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following

Monday, July 23, 2012 at the simultaneous times of 3:00 PM PT, 5:00 PM CST, and 6:00 PM ET Boston

About Jose Briones, Ph.D.
Dr. Jose A. Briones is currently the Director of Operations of SpyroTek Performance Solutions, a supplier of innovation management services. Dr. Briones also holds managerial and board positions in the following companies: SPOTS Tracking Systems a supplier of business process management software, Celeritas Chemicals, a supplier of specialty materials for the oil and gas segment, Green Chemistries Corp., a supplier of hypoallergenic Natural Rubber and Smarty-Ears LLC, a developer of iPhone Apps for Speech Therapy applications. Dr. Briones is also an Advisory Board Member of the DFW Product Group.

Dr. Briones has 20 years of commercial and technical experience in the manufacturing industry, holding positions in the areas of marketing, innovation, sales, engineering and R&D with Fortune 300 companies such as Celanese, Air Products and Reichhold. Dr. Briones’ experience also includes custom manufacturing companies and software startups. Dr. Briones has been the commercial or technical leader in the launch and commercialization of over 35 new products for a variety of applications and end use segments. Dr. Briones is also named as inventor in 5 different patents.

Dr. Briones has a Ph.D. in Chemical Engineering from Clemson University and is a graduate of the Business Administration Program from Wharton Business School. Dr. Briones’ expertise and experience includes: Innovation Management, Product Development and Ideation, Business Model Assessments, Product Portfolio Value Analysis, Probabilistic Decision Forecasting Analysis and use of Social Media to achieve Social Change.

For the past year, Dr. Briones has been creating a next-generation framework for innovation management based on a spiral approach. The basis for the framework is the different management approaches for disruptive or new-market innovation vs. incremental innovation combined with a controlled iterative approach to the discovery process. This framework has been presented at numerous conferences and webinars to great reviews.

Contact Jose Briones
brioneja at gmail dot com
blog: Eye on Innovation, Design and Technology
Twitter: @Brioneja

About Global Product Management Talk

The Global Product Management Talk is curated by Cindy F. Solomon for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through the entire product lifecycle process to guarantee successful products and companies.

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Brought to you this week by the AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM, Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.

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