July 10, 2012
-- Debenhams, a company which currently has a total of 164 stores across the UK and Ireland, as well as the Magasin du Nord chain of stores in Demark, has announced its plans to expand internationally. In the upcoming months, the company intends to update its delivery service to include another 34 countries. South Africa, Chile and Brazil are just some of the countries from which customers will now be able to order online. A spokesperson for Debenhams has stated that the company will expand this number to 67 over the course of the summer months.
The German Debenhams is now being launched. Tim Paterson Brown http://www.timpaterson-
brown.com has pointed out that this is a brave move on the part of the owners of Debenhams, as many British companies are finding it more and more challenging to export their goods across the continent, as the debt crisis of the eurozone has affected demand. The language on the new site will be entirely in German, and all transactions will be completed in Euros.
This international expansion by Debenhams will provide customers from every corner of the globe with better access to their favourite brands and designers, including Henry Holland, Julien Macdonald, Jasper Conran and Matthew Williamson.
The online director of the company, Simon Forster, has said that the company’s mixture of heritage products and famous designers from Britain will almost certainly attract several thousand new customers to the new German website. He added that Germany has one of the largest e-commerce markets in Europe, second only to the United Kingdom and is a top performing country in online retail. Now, Forster states, German consumers will be able to enjoy their own bespoke site which makes shopping online easier than ever before.
Debenhams has just recently reported a rise of 1.4p in their profits, pre-tax, which are currently totalling £127.1m. However Tim Paterson Brown has highlights the fact that the retailer’s profits could very easily be negatively affected by the Football Championships and Olympics this year, which will see people spending less on fashion and more on things like outdoor cooking equipment and entertainment systems. Having said this, Tim Paterson-Brown has hastened to add that Debenhams seems to have been able to weather the storm experienced by companies during the Eurozone crisis, and might very well end up succeeding in doing the same during the upcoming sporting events. The company’s continental expansion seems to represent a strong trend of positive growth not only for the company, but for the UK e-commerce market in general. According to Lord Green, who serves as the Trade and Investment Minister, there are forecasted growth percentages of more than 13% for the next six months of 2012, which would total £77 billion.