Lean Service Design Workshop Announced

July 10, 2012 - PRLog -- Solution: Lean Service Design ( http://leanservicedesign.com) changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Lean Service Design is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add a few appealing features (all within budget). Instead, it moves design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain.

How does it work? Business901 (http://business901.com) will introduce Lean Service Design  Concepts in a rather unique way. Five times a week, Monday through Friday, you will be sent a link to view a video, a presentation, interactive lessons, workbook sheets, or a pre-recorded webinar. There will be a discussion group with a live chat option often available (not 24/7). This is not an e-learning program, it is a social learning program.

On the Business901 (http://leanservicedesign.com) website, you can sign-up to receive an invitation to a free 30 minute presentation held every Thursday at 1:00PM.

Program starts on the following Monday after sign-up. If you sign up on weekend, program will start Monday of the following week (7 days later). Join the Lean Marketing Lab (http://leanmarketinglab.com) and receive immediate access to the Marketing with Lean Book Series and membership to the Lab for the remainder of the year.

The Lean Marketing Lab is an online community, that has been created to further the cause of bringing continuous improvement to the sales and marketing arena. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined.

Business901 (http://business901.com): provides direction in areas such as Lean Marketing and Achieving Expert Status. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.

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