Quester's Intelligent Probing Software Fully Automated

Socrates OnDemand enhancements add Portuguese capabilities, introduce a testing feature, and increase ease of use.
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Online Research
Market Research
Probing Open-ends
Deeper Insights


Ankeny - Iowa - US


June 28, 2012 - PRLog -- Des Moines, Iowa – Technology-based marketing research company, Quester, has released an enhanced version of their intelligent probing dashboard – Socrates OnDemand.

Socrates OnDemand enables users to access the full capabilities of Quester’s intelligent probing technology.  The software is used to add a layer of depth by probing on conversational topics presented in online surveys.  The intelligent probing is customized based upon the respondent’s response, preserving thought flow and resulting in a deeper understanding of underlying meaning, rationale, and implication.

“The enhancements to our intelligent probing software, demonstrate Quester’s continued focus to engage respondents and uncover their deeper thoughts, ideas and emotions through online research,” noted Quester’s Vice President of Client Relations, Tim Hoskins.  “The latest version of Socrates OnDemand includes enhancements to make the integration process and overall experience easier for our clients.  The new release also introduces a Portuguese version of Socrates, adding to the English, Spanish, French (European and Canadian), German, and Simplified Chinese versions.  In addition, the platform now offers pay-as-you-go convenience, making the service truly available on-demand.”  

The Socrates OnDemand dashboard provides the ability to build customized intelligent probes targeted to uncover the “why” and help solve key client issues for each project.  A testing functionality has been added, as well as a function to alter the look and feel of the software once integrated into the survey platform of the client’s choice.   Data collected via Socrates can be transferred to the user’s survey platform in real-time, or stored in the dashboard.  

Quester is currently offering a Professional level account with 100 credits at no charge.  To sign up for an account, visit

About Quester
Since 2001, Quester has leveraged our online software moderator, Socrates, to conduct in-depth qualitative one-on-one interviews, which allows for large sample sizes and further geographical reach versus traditional methods. For over 30 years Quester has been grounded in linguistic analysis, utilizing proprietary software and trained linguistic analysts to uncover the themes, ideas and nuances in consumer language and translate them into actionable insights.
Quester’s services can be deployed directly or through partners, within quantitative surveys, to incorporate conversational modules in place of unproductive open-ended questions.
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Tags:Online Research, Qualitative, Market Research, Probing Open-ends, Deeper Insights
Location:Ankeny - Iowa - United States
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