June 1, 2012
-- The school, also based in Malta, offers a range of English courses across all levels, and is popular among students from Latin America who can benefit from sponsorships offered by the Spanish government to travel to Europe to improve their language skills.
Trevor Zammit, director at ECS, said, “Like many countries, people in Argentina are keen to improve their English and over recent years we have seen a steady increase in the number of Argentine students attending our school. This year, using digital advertising and social media, we aim to further strengthen our profile in this important market.”
David Brockdorff, managing director at BPC, said, “this is the first time that BPC is running a campaign in Argentina as we continue to leverage the opportunities technology offers us, and our clients, to reach new audiences and drive business growth. Of course, the agency’s main focus has so far been the Mediterranean region, so it’s interesting that our skills, expertise and dedicated approach are also applicable in other regions. The medium to long-term forecast is for an increasing internationalisation of many businesses, and BPC is clearly well placed to add tangible value to clients in future.’