Oct. 3, 2012
-- BPC International has completed a third Public Relations assignment for the International Students Network (ISN), promoting American Education Expos which took place in Jordan, Abu Dhabi and Qatar. The Expos provide an opportunity for students to learn about tertiary education and scholarship opportunities in the United States directly from Colleges and Universities.
Over recent weeks, BPC, which has its headquarters in Malta but offers a full range of marketing communications services across the Mediterranean and Middle East, has assisted ISN to promote its Expos through coverage in leading print and online media in each market including Jordan Times, Khaleej Times and Gulf Times. BPC was also able to secure radio broadcast coverage for the fairs including interviews on Gulf News’ owned Radio 2.
Through this co-ordinated campaign, BPC was able to leverage its network of online influencers and journalist connections in Jordan, Abu Dhabi and Qatar to promote the fair to the public in each state.