Redfive - Goal setting for a successful business

Redfive's guide to goal setting, and how to implement them for a successful business
By: Redfive International
 
May 31, 2012 - PRLog -- Redfive believes when setting goals, keep these points in mind:
o   They should be realistic and attainable.
o   They should improve the organization (morale, monetary, etc.).
o   All the people should be involved in the goal-setting process.
o   A program should be developed to achieve each goal.
There are four characteristics of goal setting
o   Goal Difficulty: Increasing your employees' goal difficulty increases their challenges and enhances the amount of effort expended to achieve them. The more difficult goals lead to increased performance if they seem feasible. If they seem too high, employees will give up when they fail to achieve them.
o   Goal Specificity: When given specific goals, employees tend to perform higher. Telling them to do their best or giving no guidance increases ambiguity about what is expected. Employees need a set goal or model in order to display the correct behaviour.
o   Feedback: Providing feedback enhances the effects of goal setting. Performance feedback keeps their behaviour directed on the right target and encourages them to work harder to achieve the goal.
o   Participation in Goal Setting: Employees, who participate in the process, generally set higher goals than if the goals were set for them. It also affects their belief that the goals are obtainable and increases their motivation to achieve them.
The Six Steps of Goal Setting
Although finding a vision can be quite a creative challenge, the process of getting that vision implemented can be fairly easy if you follow the six steps of:
Redfive Step 1 - Vision
The first step in setting goals and priorities is to personally develop what the organization should look like at some point in the future vision. A junior leader, such as a supervisor or line manager, will mainly be concerned with a department, section, or small group of people. While senior leaders set the vision for the entire organization. However, both types of visions need to support the organization's goals.
The mission of the organization is crucial in determining your vision. Your vision needs to coincide with the big picture. The term “vision” suggests a mental picture of what the future organization will look like. The concept also implies a later time horizon. This time horizon tends to be mid to long term in nature, focusing normally on 2 to 7 years in the future for visions affecting the entire organization. However, leaders such as supervisors or line managers tend to have shorter time horizon visions, normally 6 months to a year.
The concept of a vision has become a popular term within academic, government, defence, and corporate circles. This has spawned many different definitions of vision. But, the vision you want should be a picture of where you want your department to be at a future date. For example, try to picture what your department would look like if it was perfect, or what the most efficient way to produce your product would look like, or perhaps if your budget was reduced by 10 percent, how you could still achieve the same quality product.
Some leaders fall into the time wasting trap of going after the 80 percent of items that only have a value of 20 percent of the total net worth. Your visions need to picture the 20 percent that will have the greatest impact on your organization. Although it is nice to have small victories every now and then by going after that easy 80 percent, spend the majority of your time focusing on the few things that will have the greatest impact. That is what a good leader does.
Once you have your vision, it needs to be framed in general, immeasurable terms and communicated to your team. Your team then develops the ends (objectives), ways (concepts), and means (resources) to achieve the vision.
Redfive Step 2 - Goals
The second step involves establishing goals, with the active participation of the team. Goals are also stated in immeasurable terms, but they are more focused. For example, "The organization must reduce transportation costs." This establishes the framework of your vision.
Redfive Step 3 - Objectives
Definable objectives provide a way of measuring the movement towards vision achievement. This is the real strategy of turning visions into reality. It is the crossover mechanism between your forecast of the future and the envisioned, desired future. Objectives are stated in precise, measurable terms such as "By the end of the next quarter, the shipping department will use one parcel service for shipping items under 100 pounds and one motor carrier for shipping items over a hundred pounds." The aim is to get general ownership by the entire team.
Redfive Step 4 - Tasks
The fourth step is to determine tasks. Tasks are the means for accomplishing objectives. Tasks are concrete, measurable events that must occur. An example might be, "The transportation coordinator will obtain detailed shipping rates from at least 10 motor carriers."
Redfive Step 5 - Timelines
This step establishes a priority for the tasks. Since time is precious and many tasks must be accomplished before another can begin, establishing priorities helps your team to determine the order in which the tasks must be accomplished and by what date. For example, "The shipping rates will be obtained by May 9."
Redfive Step 6 - Follow up
The final step is to follow up, measure, and check to see if the team is doing what is required. This kind of leader involvement validates that the stated priorities are worthy of action. For the leader it demonstrates her commitment to see the matter through to a successful conclusion. Also, note that validating does not mean to micro-manage. Micro-management places no trust in others, whereas following up determines if the things that need to get done are in fact getting done.
End
Source:Redfive International
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Tags:Sales, Marketing, Refive
Industry:Marketing
Location:England
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