New Sales Development Process Breaks From the Workshop Model

PLAYER MAP and Charlesmore Partners announce a breakthrough professional development process for Business-to-Business (B2B) sales people competing in complex, high-value selling environments.
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* Sales Training
* Certification
* Sales Development
* B2b Sales

* Business
* Human resources

* Doylestown - Pennsylvania - US

* Services

May 30, 2012 - PRLog -- Milwaukee, WI and Forest Grove, PA - May 30, 2012 - PLAYER MAP, Inc., an industry leader in strategic sales planning, sales process management and sales performance coaching  and Charlesmore Partners International LLC (Charlesmore Partners), a global provider of organizational development  consulting services today announced the launch of a sales certification process that provides a systematic and sustaining route to competitive sales excellence for sales professionals and sales teams.

For over 20 years PLAYER MAP ( has been the sales process of choice for thousands of salespeople and hundreds of companies worldwide. But sales mastery takes more than a world class methodology. It takes sales professionals with the capability to build enduring client relationships, skillfully position products and services to advantage and out-compete rivals.

The two firms, who have worked together closely over many years, recognized that clients lacked a core professional development methodology to proactively improve the core competencies of sales professionals – particularly in complex, highly competitive sales environments. The new offering, which is being offered as a value-added service line of PLAYER MAP, is based on best practices of professional development and provides an engaging, intensive and experientially-rich process to guide and catalyze accelerated progression to sales excellence.

“Over the last two decades we have worked with and studied successful sales people in some of the world’s best and most prestigious companies” comments Scott Leland, President of PLAYER MAP, “Consistently the most successful sales professionals role model a series of discernible and definable competencies. We’ve codified and distilled these capabilities into their core elements so that we can help sales professionals understand the DNA of sales excellence”.  The PLAYER MAP certification process then provides a robust and practical development platform to help client salespeople significantly improve their competencies and realize their performance potential.

PLAYER MAP certification can be earned at three professionally demanding and progressive levels. Each level requires developed and validated competencies in the 10 identified dimensions of sales excellence. A certification process is also available for sales managers charged with orchestrating the development and performance of intact sales teams.

Edward Ferris, Managing Partner of Charlesmore Partners International explains, “Rather than follow the traditional sales development route of providing group workshops, we have built a process to drive action-learning based, continuous and sustaining competency improvement on an individual-by-individual basis. This is based on the recognition that 70% of all development comes from experiential learning rooted in the business and only 10% emanates from the classroom. Moreover professional development is a very individualized journey; people begin at different points and progress at different rates.”

PLAYER MAP certification can work for professionally-ambitious individuals, intact sales teams and at enterprise-level. Companies can also private label the certification methodologies and embed them into their core talent development practices. For more information please visit the dedicated  sales certification online portal ( or contact Scott Leland or Edward Ferris directly.

PLAYER MAP was founded in 1991 by Scott Leland to help enterprise sales organizations more effectively deal with the interpersonal and behavioral dynamics of how companies make capital purchase decisions.  The PLAYER MAP X-Ray application generates a custom one-page Visual Sales Plan to enable executives, managers and sales teams to instantly see the status of their approach and sales reps see how to win.  Using Player Map business development teams can adapt their sales approach to more effectively sell a product or service.  Leland coaches organizations on their must-win projects worldwide and he specializes in political selling & global account management to help top companies increase win-rate.

About Charlesmore Partners International
Charlesmore Partners refers to Charlesmore Partners International LLC, a Pennsylvania corporation and its affiliates, a global management consulting firm specializing in organizational strategy, organization development, change management and talent development. Charlesmore helps clients develop the organization to deliver strategy.
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Tags:Sales Training, PLAYER MAP, Certification, Sales Development, B2b Sales
Industry:Business, Human resources
Location:Doylestown - Pennsylvania - United States
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