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Oneindia.in Partners AdIQuity for Mobile Monetization
Oneindia.in, one of India’s largest online portal, integrates with Adiquity platform to monetize its global mobile inventory
Adiquity Plus helps premium publishers better manage and monetize their mobile properties including mobile apps and sites. The solution is a combination of Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation that helps premium mobile publishers implement sophisticated mobile monetization strategies. The full functionality Mobile Ad server with campaign creation, targeting and reporting functionalities allows premium publishers to onboard their direct advertiser/agency relationships to serve campaigns on its properties. Adiquity RTB Exchange lets premium publishers create a mini marketplace, and sell their mobile traffic to DSPs (Demand Side Platforms), Ad Networks, Direct Advertisers and Agencies. Publishers can onboard a range of campaigns including text, banner, ad tags and Rich media.
Further, Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.
“Oneindia.in is India’s premium online portal with a global user base. We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetize a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively.”
- Sriram Hebbar, CEO – Oneindia.in
“We are extremely excited to partner with Oneindia.in, and help them better manage and monetize their Premium Mobile properties.”
About Adiquity: Adiquity (www.adiquity.com)