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Mobango Partners AdIQuity for Mobile Monetization
Mobango, one of the largest Global mobile apps stores, integrates with AdIQuity platform to manage and monetize its global inventory.
AdIQuity Plus is a platform which is a combination of Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation that augurs well with the requirements of premium mobile publishers. The full functionality mobile ad serving with campaign creation, targeting and reporting functionalities allows premium publishers to on-board its direct advertiser/agency relationships to serve campaigns on its properties. AdIQuity RTB Exchange lets premium publishers create a mini marketplace around their mobile inventory for DSPs (Demand Side Platforms), Ad Networks, Direct advertisers and agencies. Further, AdIQuity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.
Mobango has customers worldwide across all geographies. Mobango has served over 1 billion downloads globally and currently generates in excess of 1m downloads of applications a day to their customers. Mobango has one of the largest developer communities in the world and it uploads to its store a large number of mobile applications every day.
“As a Premium Mobile Publisher, we were seeking a unified platform to support our multiple ad monetization strategies which will allow enhanced functionality. AdIQuity has provided us an excellent platform to achieve this.” - Badri Sanjeevi, CEO - Mobango
AdIQuity Plus has enabled Mobango to implement multiple monetization approaches effectively while improving the overall yield and increasing upwards of 90% across its global traffic.
“We are extremely excited to have partnered with Mobango. Mobango has demonstrated that a right approach combined with the correct selection of Ad serving technology partner can go a long way in implementing an effective monetization strategy.” – Anurag Dod, CEO – AdIQuity Mobile Ads.
For more details please visit www.adiquity.com to view the AdIQuity- Mobango Case Study
About AdIQuity: AdIQuity (www.adiquity.com)
About Mobango: Mauj Mobile (www.mauj.com)
To visit Mobango on a mobile phone, visit m.mobango.com