Exhibitors at AIHce 2012 Expo Make Preparations
The founder of Cochrane & Associate provides tips on marketing at the upcoming conference of thousands of OEHS professionals.
The AIHce Expo is the premier opportunity for many companies to market products and services to the industrial hygiene community. This event allows for the ideal opportunities to meet clients and prospects face to face under one roof, network and develop new relationships, and most importantly for vendors to promote products and services.
With the ever increasing costs associated with exhibiting at tradeshows there are many things that can be done to enhance the event and maximize marketing and sales dollars. They include:
• Pre-conference Marketing
• Contests & Giveaways
• Post-conference Marketing
“Companies who are exhibiting at this year’s expo should have their marketing plan in full swing already,” reported Paul Cochrane, President of Cochrane Associates and the IAQ Video Network. “Many don’t, but it’s not too late if they act quickly. Exhibitors should release a press release announcing their participation in the next week that includes information about their booth, products and services that will be on display, and any special activities, sponsorships, and drawings they have planned for the event,” he continued.
AIHce exhibitors can learn more about tradeshow pre and post marketing by visiting http://www.cochraneassoc.com & http://www.IAQTV.com, emailing firstname.lastname@example.org or calling (602) 510-3179.
About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.