New Marketing Consultant Service Offers Free Consultations to Optimize Advertising Strategy

May 2, 2012 - PRLog -- Houston, Texas -  Evolving Trends Marketing, a new company based out of Texas, is proud to offer third-party marketing consultant services that assist companies in analyzing their current marketing strategies, and developing custom campaigns that get results. A third-party marketing consultant can help optimize in-house advertising campaigns, and assess strategies employed by professional outsource agencies.

Modern advertising is a fast-paced, evolving world—especially online. As new trends emerge every day, learning to navigate new outlets and keeping up with changes takes time and skill. Companies that choose to manage their marketing in house may find themselves unable to keep up with the fast pace, or unable to analyze their strategy to learn which systems are working, and which can be let go. That’s where a marketing consultant comes in.

Other businesses outsource their advertising to professional agencies, but this comes with its own pitfalls. Big agencies often exploit their clients’ advertising budgets by spending the funds for ineffective techniques—like using the wrong keywords in pay-per-click campaigns, or advertising beyond the client’s geographic range. Big chunks of the budget may be used for hidden agency fees, or even go unused. Unfortunately, agencies like this often don’t report how they’re using funds.

“My marketing consultant service, Evolving Trends Marketing, was created to help companies understand advertising and get the most out of it,” said founder and owner Stephanie White. “I’ve been involved in advertising for many years, so I understand the industry on a lot of levels. Most companies get that they need to market, but there’s a real lack of understanding about how to do it effectively. This gap in knowledge leaves them vulnerable. If they outsource and their funds aren’t used correctly, how will they know?”

Ms. White continued, “All too often I see businesses taken advantage of, or overlooking a few simple things, and this leads to low conversion and wasted budgets. As a third-party marketing consultant, I teach people to understand analytics to track what’s working and what isn’t. I also go into agencies to learn how they’re using their clients’ budgets. Agencies aren’t typically very transparent when it comes to revealing their techniques—and there’s a reason for that. They don’t want you to know what they’re doing.”

Ms. White pointed out that if agencies were transparent in their reporting, their clients could often implement successful advertising strategies themselves—and be more successful at it.

Evolving Trends Marketing is offering a free hour long consultation with a marketing consultant for companies looking for expert input regarding their campaigns. There are no hidden fees and there is no obligation to sign on. Ms. White said, “After the hour consultation, they can choose to implement the strategies I suggest themselves. There’s no obligation. If they choose to hire me as a marketing consultant, I can help construct a fully customized campaign that caters to their unique needs. Understanding your needs and how to meet them is the key to maximizing conversion.” Convenient evening and weekend appointments are available so business hours will not be disrupted.

For more information or to schedule an appointment with a marketing consultant, please contact Ms. White at Evolving Trends Marketing.

Website: http://www.evolvingtrendsmarketing.com
Telephone: 720-432-4367
Email: swhite@evolvingtrendsmarketing.com